Describe the company you chose and the industry they are in; include an overview of one of their products/services and the markets they serve. Present their current marketing strategy.

Select a company and a product in an industry affected by changes in the business environment or in consumer preferences. As a consultant to that company, you are asked to provide strategic marketing recommendations.

Directions:

1. Describe the company you chose and the industry they are in; include an overview of one of their products/services and the markets they serve. Present their current marketing strategy.


2. Using Porter’s Five Forces framework, evaluate the profitability of the current market. Analyze the strengths and weaknesses of the strategies currently used to market the product/service.


3. Research at least six peer-reviewed academic articles related to marketing strategy and competitive advantage.


4. Using best practices from the literature, propose a new marketing strategy to give your selected company a competitive advantage. Include the following in your marketing strategy:
   
   
   
   • Describe how the proposed marketing strategy aligns with the goals of the company.
   
   
   • Examine areas in the marketing strategy that could provide a competitive advantage based on current marketplace competition.
   
   
   • Analyze market segmentation, differentiated points of value, message(s), and product positioning.
   
   
   
   

Write a 6–8-page report in Word format. Utilize at least six scholarly sources in your research. Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.

Transportation

Submit a one to two page paper adhering to MLA format. Include intext citations and a Works Cited page.
Discuss a previous terror attack that was conducted against any transportation system located anywhere in the world
Discuss the challenges we face in America in attempting to provide adequate security while limiting the harm to our economic system. How do we protect people without creating unnecessary economic hardship?
One page is three hundred words. Please ensure that your paper is between 300 – 600 words in length.

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