Your supervisor, Jorge, has assigned you the task of evaluating a new product. The new product, oven mittens, has several competitors in the marketplace, but your company will be using a new patented material that provides protection from heat and maintains a great deal of flexibility. The supply and demand functions for oven mittens are as follows:
Qd = 45 – 6.9P Qs = –15 + 10P where Qd is the quantity demanded, Qs the quantity supplied, and P the price.
Tasks:
Jorge has asked you to research the market and provide detailed responses to the following questions:
• What is the equilibrium price and quantity for oven mittens? Using Microsoft Excel, construct a table that shows the quantity demanded, the quantity supplied, and the surplus or shortage associated with prices from $2 to $5.55. (Use appropriate intervals.) Indicate the level at which equilibrium is achieved. Graph the data, indicating the equilibrium level and the areas of shortage or surplus.
• If a price floor were established at $4, what would happen in this market? Explain your answer.
• If a price ceiling were established at $3, what would happen in this market? Explain your answer.
• What will happen to the demand curve for the product if the following changes occur? Answer separately for each change, assuming each event to be independent of the other: o The price of the substitute Good A increases. o The price of the complementary Good C increases.
Compile your calculations and graph in a Microsoft Excel spreadsheet and your analysis in a Microsoft Word document.
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