digital media
According to Fill (2009) digital media offers specific features and benefits which can offer organisations ‘interactivity, mobility and the personalisation associated with marketing communications’ but its full potential may not yet have been realised. Prepare a report (which should be submitted to i-zone) outlining:
a) the key forms of digital media and the main differences between digital and traditional media
b) the benefits of digital media to its users
c) some of the issues regarding the design and use of web sites and how these can impact on the success of marketing communications
d) future technologies and their likely impact on marketing communications
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