PepsiCo challenges in China

Research PepsiCo challenges in China

You will need a:

• Cover Page
• Table of Contents
• Abstract or Introduction
• Text – Body of Work (with HEADINGS)
• Conclusion/Recommendation
• References

1. Write a 10 page Research Paper on the Cultural Aspects of Marketing in a Foreign Country of your choice (or consider Saudi Arabia, Colombia, Nigeria, Jamaica, or Vietnam, etc).  Minimum 5 qualitative references.  Word document MUST be in APA format (double spaced, Times New Roman, 12 font, a cover page, table of contents, and references).

Or

2.  Research PepsiCo challenges in China
Words have meanings!  What we say in one culture can be offensive to another.
PepsiCo launched its popular marketing campaign with the tagline Come Alive with the Pepsi Generation, in Chinese, it translated as “Pepsi Brings your Ancestors Back from the Grave.” As a result Pepsi sales dropped abruptly in China. What issue did PepsiCo face here? Suggest how marketers can avoid such cross-culture marketing mistakes?

Write a 10 page text report on the above in APA style format (include a separate cover page and reference section). Articles must be current – no more than 5 years old with a minimum 5 qualitative references.

Or

3. Write a 10 page text report on “Negotiating with international partners and customers” considering the pros and cons. Submit in APA style format (include a separate cover page and reference section). Articles must be current – no more than 5 years old with a minimum 5 qualitative references.

Policy: you must use peer-reviewed articles to support your research, in APA Format.  No Wikipedia, BLOGS with ads from yahoo.com or google.com, as they present a biased opinion.

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