Part A) Assess the marketing strategy of the health care organization Walter Reed National Medical Center, Army Medical system or Military Healthcare System) with respect to wellness and prevention. What are the limitations to the current approach?
Part B) Describe how you would improve the wellness and prevention marketing program. If your selected organization does not currently have a wellness and prevention program, then describe instead how you would market it.
http://www.wrnmmc.capmed.mil/Health%20Services/Medicine/Medicine/Internal%20Medicine/SitePages/Healthy%20Living.aspx
Expectation:
1. Apply principles from the background materials.
2. Provide a scholarly basis for your response.
3. Justify your opinions with evidence from the peer-reviewed literature.
4. Cite several scholarly references for this assignment.
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