GET ASSIGNMENT WRITING HELP, Online Writing Service: Theories Introduction How do you process the information presented in persuasive messages? What factors determine whether or not a persuasive message will change your attitude toward an object, issue, or group?

Friday, January 22, 2016

Theories Introduction How do you process the information presented in persuasive messages? What factors determine whether or not a persuasive message will change your attitude toward an object, issue, or group?

Theories Introduction How do you process the information presented in persuasive messages? What factors determine whether or not a persuasive message will change your attitude toward an object, issue, or group? Decades of research using elegant experimental designs have provided intriguing answers to these questions and continue to provide insight into the how, when, and why of attitude change. This week, you analyze classic and contemporary approaches and models of attitude change. Then, you apply these approaches and models to the evaluation of advertisements and research. Resources: Albarracín, D., & Vargas, P. (2010). Attitudes and persuasion: From biology to social responses to persuasive intent. In S. T. Fiske, D. T. Gilbert, & G. Lindzey (Eds.), Handbook of social psychology, (5th ed., Vol. 1, pp. 394–427). Hoboken, NJ: John Wiley & Sons. Handbook of Social Psychology, 5th Edition by S. T. Fiske, D. T. Gilbert, & G. Lindzey (Eds.). Copyright 2010 by John Wiley & Sons, Inc. – Books. Reprinted by permission of John Wiley & Sons, Inc. – Books via the Copyright Clearance Center. Read pp. 394–427 Bohner, G., Moskowitz, G., & Chaiken, S. (1995). The interplay of heuristic and systematic processing of social information. European Review of Social Psychology, 6, 33–68. The Interplay of Heuristic and Systematic Processing of Social Information by Bohner, G., Moskowitz,, G., & Chaiken, S., in European Review of Social Psychology, Vol. 9/Issue 1. Copyright 1995 by Taylor & Francis Informa UK Ltd. – Journals. Reprinted by permission of Taylor & Francis Informa UK Ltd. – Journals via the Copyright Clearance Center. Chen, S., & Chaiken, S. (1999). The heuristic-systematic model in its broader context. In S. Chaiken & Y. Trope (Eds.), Dual-process theories in social psychology (pp. 73–96). New York, NY: Guilford Press.