Tuesday, February 28, 2017

Cost of goods sold (COGS) is the cost of the products and/or services sold to customers.

Cost of goods sold (COGS) is the cost of the products and/or services sold to customers. In general, a retailer’s cost of goods sold includes the cost from its supplier plus any additional costs necessary to get the merchandise into inventory and ready for sale. For example, assume that a bookstore purchases college textbooks from a publisher. If the bookstore’s cost from the publisher is $80 for a textbook plus $5 in shipping costs, the bookstore reports $85 as a portion of the cost of goods sold.
For this Assignment, you calculate the cost of goods sold for a product. Using these calculations, you then develop a pricing strategy for the product.
To prepare:
  • Review the online calculator tools provided in this week’s Learning Resources.
  • Select a product on which to focus for this Assignment. It may be a product that is sold by a company you work for or hope to work for.
  • Using one of the online calculator tools provided in this week’s Learning Resources, calculate the COGS for the product you selected. Keep in mind that the numbers you use will be hypothetical, but be as realistic as possible when producing these estimates. Use the following guidelines:
    • Make an educated guess as to what costs would be involved in producing any given number of the product you selected.
    • Take into account as many costs as you can think of (e.g., manufacturing, shipping, packaging).
  • Once you have calculated COGS, decide how much you want to mark up the pricing of your product in order to create the best gross margin, aligning with the price that fits your brand.
  • Think about the following considerations related to your product pricing:
    • What is the marketing strategy behind the pricing you decided upon?
    • What is the psychology behind the pricing?
    • How do you predict customers might view the pricing?
Submit by Day 7 your completed Week 5 Assignment Template in which you do the following in 250–350 words:
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marketing manager of an organization that is going to launch a new line of personal care products in the U.S. market.

For this assignment, you work for the marketing manager of an organization that is going to launch a new line of personal care products in the U.S. market. The proposed target market will be males, between 18 and 35 years old, and price points will cover income ranges from lower to mid-level. Distribution is planned to take place in drugstores, grocery stores, and stores such as Wal-Mart and Target, with the primary retailer carrying the full product line being drugstores. You have been tasked with a consumer behavior analysis to help make marketing decisions.
Write a four to five (4-5) page paper in which you:
  1. Propose a type of message appeal to be used in the advertising, making sure to explain the rationale behind the appeal.
  2. Analyze the different cultures this product will appeal to and make recommendations on which three (3) would be the best choice.
  3. Decide which microcultures and additional demographics should be targeted.
  4. Suggest ways to utilize group influence in the marketing of the product.
  5. Create a plan to address need recognition, search behavior, and getting the product into the consumers’ consideration set.
  6. Use at least two (2) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:
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Directors create certain expectations with their films much in the same way authors create certain expectations with their writing.

Reflect
Auteur theory in film suggests not only that a director is the primary author of a film, but also that the film must be analyzed within the context of the director’s other films. Directors create certain expectations with their films much in the same way authors create certain expectations with their writing. Are there directors whose work you always recognize when you see it? What qualities bind their works together?
Write
As you construct your initial post, focus on the importance of auteur theory in film analysis and interpretation.
  • Name a director who you would consider an auteur and explain your reasoning.
  • Discuss the arguments against auteur theory and provide examples to support your points.
  • Examine how the auteur theory influences audiences and critics, using examples from film criticism, film marketing campaigns, and your own personal experience.
Include the name of the director you identified in the “Subject” line of your discussion. Your initial post should be at least 200 words in length. Support your claims with examples from the required material(s) and/or other scholarly sources, and properly cite any references.
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Monday, February 27, 2017

Developing a new product that is superior to competitor’s brands

The scientific method is useful in problem solving and decision-making in a wide variety of fields. In this assignment, you will demonstrate how to use the scientific method to make decisions and solve problems in your field of study or everyday life.
Identify a specific problem often faced in your field of study or everyday life. Research your problem and assess your data / research. Examples of such problems could be:
  1. Business
    1. Developing a new product that is superior to competitor’s brands; or
    2. Establishing a price for a new product using the law of supply and demand;
  2. Information Systems and Technology
    1. The use of personal electronic devices for work purpose, or
    2. Determining in the most cost-effective computer for your business;
  3. Criminal Justice
    1. The reliability of eyewitness testimony, or
    2. Determining what evidence reveals to you about a crime;
  4. Everyday Life
    1. Selecting a particular brand of detergent, or
    2. Determining the most cost-efficient transportation / route for your commute.
Write a three to five (3-5) page paper in which you:
  1. Explain the scientific method and describe the overall manner in which you would apply it in your field of study or everyday life.
  2. Propose one (1) testable hypothesis to explain / solve the problem you have selected. State the expected outcomes of your actions and include criteria for determining whether or not these actions would succeed. Note: Your hypothesis should be stated very precisely.
  3. Describe the main actions that you intend to put into place to test the hypothesis that you proposed in Question 2. Describe the way in which you would evaluate the success of your program. Include the results that you would deem as a success and the results that would be considered a failure.
  4. Discuss the wisdom behind the strategy you would use to test the hypothesis from Question 3, and describe the additional steps you might take, depending on the results of your test. Note: These additional steps might be to revise your original hypothesis (if the results were unsatisfactory) or to propose new hypotheses. The goal is to continuously improve your understanding of the factors influencing your outcomes, to be able to achieve greater results over time.
  5. Use at least two (2) quality resources / references in this assignment. Note: Wikipedia and personal blogs do not qualify as quality resources.
Your report must follow these formatting requirements:
  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
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Compare and contrast natural versus anthropogenic climate changes.

Among the most controversial topics in physical science, global warming has received a great deal of attention during the past decade. Given its great impact on both humans and the environment, lawmakers and scientists must heavily weigh the information that they are presented. Explore this debate in more detail by evaluating both the scientific basis of this phenomenon and the human role in global warming.
Write a three to five (3-5) page paper in which you:
  1. Compare and contrast natural versus anthropogenic climate changes. Include at least two (2) specific examples of each.
  2. Take a position as to whether or not global warming is taking place. Provide three (3) lines of evidence to support your position.
  3. Assess two (2) current mitigation strategies for global warming, such as carbon sequestration, carbon taxing, clean coal technology, higher fuel efficiency standards, and so on. Analyze the effectiveness of this mitigation strategy, as well as its potential costs and policy implications.
  4. Speculate on the policy changes that you would propose to help stabilize global climate and determine the business sectors or nations that would be held to more strict standards if you were to implement your proposed policies.
  5. Use at least four (4) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
Your report must follow these formatting requirements:
  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
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analyzing the influence on young people under the age of 18 of sex and violence portrayed in movies, television, and video games

Write a 1,700- to 2,100-word paper analyzing the influence on young people under the age of 18 of sex and violence portrayed in movies, television, and video games. What is your opinion? What do research experts say about the effects on young people?
Find and analyze opposing conclusions by citing research experts in at least four references from peer-reviewed scholarly journals.
Format your paper consistent with APA guidelines.
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Assess the type of team you consider the most appropriate to support your intrapreneur idea.

Write a three to four (3-4) page paper in which you:
  1. Assess the type of team you consider the most appropriate to support your intrapreneur idea.
    • Tip: Check Chapter 9, page 282. .strayer.edu/bbcswebdav/institution/STANDARDIZED/1154-eBookSupport/Finding%20a%20Specific%20Page%20in%20an%20eBook.pdf”>Click here for help accessing a specific page number in your eBook.
  2. Explain how you will recruit (both internally and externally) the members of your team.
    • Tip: Check Chapter 8, pages 232-234
  3. Identify the key position to lead your team. Then, create the job posting for the position including salary range.
    • Tip: Review job descriptions using your favorite job search engine (e.g., .careerbuilder.com/”>www.careerbuilder.com, .monster.com/”>www.monster.com, .jobing.com/”>www.jobing.com, etc.), and check common skills and requirements for similar positions. For the salary range, you can visit .bls.gov/bls/blswage.htm”>http://www.bls.gov/bls/blswage.htm or.payscale.com/research/US/Country=United_States/Salary”>http://www.payscale.com/research/US/Country=United_States/Salary.
  4. Use at least two (2) quality academic resources you have located using the Strayer Learning Resources Center (LRC) / Strayer in this assignment. Note:Wikipedia does not qualify as an academic resource, and neither do web-based blogs.
Your assignment must follow these formatting requirements:
  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA format.
  • Include a cover page containing the title of the assignment, your name, your professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
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