Entrepreneurship - Franchising
The group project is a consultancy assignment. The deliverable is a
report which should be a maximum of 5000 words and minimum 4600 words
excluding appendices.
Your client (Mr. Amitabh) is a prospective franchisee who is looking at
franchising as an opportunity to start his own business. Mr. Amitabh has
a career of 25 years in Information Technology industry as senior
manager but now want to be self-employed. He is open to be a franchisee
in any industry except Information Technology industry. Your consultancy
report must provide answers to all the common questions that your
client may ask which may be related to setting up and managing the
franchising business, taking care of related issues and helping in
growth and development of this (franchise) business.
Your role as a franchise consultant:
As a franchise consultant your group will act as a guidance counsellor
for a potential franchisee by helping to guide them through the process
of finding and purchasing a franchise and understanding the franchise
industry.
Common Questions asked by Franchisee:
1.How franchisee Business works?
2.What common types of franchise models are available in the market?
3.How to analyse and choose the suitable franchise purchase?
4.What parameters to consider while selecting a suitable franchise
Suggested Structure of the Report:
1. Introduction to Franchise Business 20% Marks
a. How franchisee Business works?
b. Advantages and Disadvantages of a Franchise Business for a
franchisee.
c. What common types of franchise models are available? (With their
respective pros and cons).
2. Evaluation of a franchise business 30% Marks
a. What parameters to consider while selecting a suitable franchise
b. How to select the wisest franchise purchase (based on a price range)
3. Indian Franchise Business market analysis 30% Marks
a. Profiles of major industries/ sectors (Minimum 3 industries)
b. Various (Minimum 5 companies) companies with in each prospective
industry
c. Evaluation of each company/ based on the investor’s profile and
budget assumptions (List down the options to three best alternative
companies).
4. Concluding remarks and final recommendations to the investor 10%
Marks
5. Team Reflection and Minutes of the Meetings 10% Marks
Your work must be original and fully referenced (using Harvard
Referencing System).
Any kind of plagiarism would lead to severe penalties amounting to marks
reduced to zero.
The project is not limited to only these questions, You have to
demonstrate extensive knowledge and raise more questions related from
the Entrepreneurs perspective regarding the business.
The team worked well together to achieve objectives. Each member
contributed in a valuable way to the project. All data sources indicated
a high level of mutual respect and collaboration.
Entrepreneurship - Franchising
Various components of Group Project will be assessed on the following
parameters:
Component
Sophisticated
(Grade A+, A, A-,B+,B)
Competent
(Grade B-,C+,C,C-)
Not Yet Complete
(Grade D+,D,D- or Fail)
Teamwork
The team worked well together to achieve objectives. Each member
contributed in a valuable way to the project. All data sources indicated
a high level of mutual respect and collaboration.
The team worked well together most of the time, with only a few
occurrences of communication breakdown or failure to collaborate when
appropriate. Members were mostly respectfull of each other.
Team did not collaborate or communicate well. Some members would work
independently, without regard to objectives or priorities. A lack of
respect and regard was frequently noted.
Contribution
All requirements and
objectives are identified, evaluated and competed.
The deliverable offered new information or approach to the topic under
discussion. Likewise, the application is based on stated criteria,
analysis and constraints.
All requirements are identified and evaluated but some objectives are
not completed.
The deliverable offered some new information or approach to the topic
under discussion. The application is reasonable; further analysis of
some of the alternatives or constraints may have led to a different
recommendation.
Many requirements and objectives are not identified, evaluated and/or
completed.
The deliverable offered no new information or approach to the topic
under discussion. Few application considerations are analysed and other
factors were ignored or incompletely analysed.
Subject Knowledge
The deliverable demonstrated knowledge of the course content by
integrating major and minor concepts into the response. The deliverable
also demonstrated evidence of extensive research effort and a depth of
thinking about the topic.
The deliverable demonstrated knowledge of the course content by
integrating major concepts into the response. The deliverable also
demonstrated evidence of limited research effort and/or initial of
thinking about the topic.
The deliverable did not demonstrate knowledge of the course content,
evidence of the research effort or depth of thinking about the topic.
Supporting
Material
All relevant information was obtained and information sources were
valid. Analysis and design considerations were well supported by the
information.
Sufficient information was obtained and most sources were valid.
Analysis and design considerations were mostly supported by the
information.
Insufficient information was obtained and/or sources lack validity.
Analysis and design considerations were not supported by the information
collected.
Composition
The deliverable was well organized and clearly written. The underlying
logic was clearly articulated and easy to follow. Words were chosen that
precisely expressed the intended meaning and supported reader
comprehension. Diagrams or analyses enhanced and clarified presentation
of ideas. Sentences were grammatical and free from errors.
The deliverable was organized and clearly written for the most part. In
some areas the logic and/or flow of ideas were difficult to follow.
Words were well chosen with some minor expectations. Diagrams were
consistent with the text. Sentences were mostly grammatical and /or only
a few spelling errors were present but they did not hinder the reader.
The deliverable lacked overall organization. The reader had to make
considerable effort to understand the underlying logic and flow of
ideas. Diagrams were absent or inconsistent with the text. Grammatical
and spelling errors made it difficult for the reader to interpret the
text in places.
Common guidelines for all submissions:
Your work must be original and fully referenced (using Harvard
Referencing System).
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NO PLAGIARISM