write an example paragraph detailing how an item you have purchased speaks about who you are as a person.
Thursday, November 30, 2017
Why is a social history important
Why is a social history important? Respond in 600 words with a scholarly reference. Use citations and site your
work
work
Tuesday, November 21, 2017
Explain the meaning of consumer behaviour and its role in marketing strategy development.
ASSESSMENT BRIEF
Subject Code and Title MKG102 - Consumer Behaviour
Assessment Forum Participation (Part B)
Individual/Group Individual
Length 750 words (+/- 10%)
Learning Outcomes a) Explain the meaning of consumer behaviour and its role in marketing strategy development.
b) Apply the concept of the consumer decision-making model to provide insights into consumer buying processes.
c) Categorise the needs and wants of consumers and their underlying motivations
d) Analyse the psychological processes affecting consumer behaviour.
e) Identify social and cultural influences on consumer behaviour.
Submission Part B: By 11:55pm AEST/AEDT Second Sunday of Module 5 (Week 9). Peer responses can be completed in the week it is due and/or two (2) days after the due date.
Weighting 20%
Total Marks 100 marks
Context:
The aim of the forum participation assessment is to provide a framework to encourage your engagement, to encourage collaboration and foster valuable perspectives gained from shared learning experiences. These assessed forums promote critical thinking in the application of theory into practice. You will be able to reflect on your own efforts, and extend and enrich this reflection by exchanging feedback on your peers' work.
Instructions:
1. Please select a marketing communications example from a company e.g.,Television commercial, You-tube video, Social media site, Website , Billboard, poster, print advertisement etc.,
2. Apply relevant consumer behavior theory in your analysis of it in the discussion forum.
MKG102_Assessment2_Forumpartcipation_Partb_Module3.Docx 2_
ForumPartcipation_PartB_Module5 Page 1 of 4
In this discussion you should focus more on the theory provided in the lecture /notes and essential readings that relate to the first four (4) modules of topics. It is very important that you engage with consumer behaviour theory in your analysis and reference it appropriately.
3. Summarise your findings and post your response to the discussion forum.
4. After you post you will see everyone else's posts so please read and comment on at least two (2) student posts.
Submission Instructions:
As a preparation step, create a word/text document and develop a response with relevant references.
Click on the Module 5 discussion forum and create a new thread and copy from your word document and paste in your response. Note you will not be able to see other student posts until you have posted yours. Please do not attach the word document in your post.
MKG102_Assessment2_Forumpartcipation_Partb_Module3.Docx 2_
ForumPartcipation_PartB_Module5 Page 2 of 4
Learning Rubric: Assessment 2: Forum Participation A
Assessment Attributes Fail (Unacceptable) (0-49) Pass
(Functional)
(50-64) Credit
(Proficient)
(65-74) Distinction
(Advanced)
(75-84) High Distinction
(Exceptional)
(85-100)
Grade
Description
(Grading Scheme)
Fail grade will be awarded if a student is unable to demonstrate satisfactory academic performance in the subject or has failed to complete required assessment points in accordance with the subject’s required assessment points. Pass is awarded for work showing a satisfactory achievement of all learning outcomes and an adequate understanding of theory and application of skills. A consistent academic referencing system is used and sources are appropriately acknowledged. Credit is awarded for work showing a
more than satisfactory achievement of all learning outcomes and a more than adequate understanding of theory and application of skills. A consistent academic referencing system is used and sources are appropriately acknowledged. Distinction is awarded for work of superior
quality in achieving all learning outcomes and a superior integration and understanding of theory and application of skills. Evidence of indepth research, reading, analysis and evaluation is demonstrated. A consistent academic referencing system is used and sources are appropriately acknowledged. High Distinction is awarded for work of outstanding quality in achieving all learning outcomes together with outstanding integration and understanding of theory and application of skills. Evidence of indepth research, reading, analysis, original and creative thought is demonstrated. A consistent academic referencing system is used and sources are appropriately acknowledged.
Relate consumer behavior theory to
marketing strategy.
70 % Little or no evidence of
preparation or referencing.
Limited understanding Some evidence of preparation and referencing.
Satisfactory Good evidence of preparation and referencing.
Good Very good evidence of preparation and referencing.
Very good High level of preparation and referencing.
Outstanding
MKG102_ ForumParticipation_PartA_Module3 Page 3 of 4
of the consumer decision making model and it’s application to marketing strategy. understanding of the consumer decision making model and it’s application to marketing strategy.
Limited use of references. understanding of the consumer decision making model and it’s application to marketing strategy.
Good engagement of references and coursework understanding of the consumer decision making model and it’s application to marketing strategy.
Very good engagement of references and coursework terminology and theory over multiple weekly topics. understanding of the consumer decision making model and it’s application to marketing strategy.
Outstanding engagement of references and coursework terminology and theory over multiple weekly topics.
Provided meaningful and thoughtful feedback to at least two (2) peer responses.
30 % No feedback provided. Minimal feedback provided Good peer feedback provided and engagement in the discussion. Meaningful and detailed feedback provided.
Very good engagement in the discussion forum. Meaningful and detailed feedback provided.
Outstanding engagement in the discussion forum.
MKG102_ ForumParticipation_PartA_Module3 Page 4 of 4
Subject Code and Title MKG102 - Consumer Behaviour
Assessment Forum Participation (Part B)
Individual/Group Individual
Length 750 words (+/- 10%)
Learning Outcomes a) Explain the meaning of consumer behaviour and its role in marketing strategy development.
b) Apply the concept of the consumer decision-making model to provide insights into consumer buying processes.
c) Categorise the needs and wants of consumers and their underlying motivations
d) Analyse the psychological processes affecting consumer behaviour.
e) Identify social and cultural influences on consumer behaviour.
Submission Part B: By 11:55pm AEST/AEDT Second Sunday of Module 5 (Week 9). Peer responses can be completed in the week it is due and/or two (2) days after the due date.
Weighting 20%
Total Marks 100 marks
Context:
The aim of the forum participation assessment is to provide a framework to encourage your engagement, to encourage collaboration and foster valuable perspectives gained from shared learning experiences. These assessed forums promote critical thinking in the application of theory into practice. You will be able to reflect on your own efforts, and extend and enrich this reflection by exchanging feedback on your peers' work.
Instructions:
1. Please select a marketing communications example from a company e.g.,Television commercial, You-tube video, Social media site, Website , Billboard, poster, print advertisement etc.,
2. Apply relevant consumer behavior theory in your analysis of it in the discussion forum.
MKG102_Assessment2_Forumpartcipation_Partb_Module3.Docx 2_
ForumPartcipation_PartB_Module5 Page 1 of 4
In this discussion you should focus more on the theory provided in the lecture /notes and essential readings that relate to the first four (4) modules of topics. It is very important that you engage with consumer behaviour theory in your analysis and reference it appropriately.
3. Summarise your findings and post your response to the discussion forum.
4. After you post you will see everyone else's posts so please read and comment on at least two (2) student posts.
Submission Instructions:
As a preparation step, create a word/text document and develop a response with relevant references.
Click on the Module 5 discussion forum and create a new thread and copy from your word document and paste in your response. Note you will not be able to see other student posts until you have posted yours. Please do not attach the word document in your post.
MKG102_Assessment2_Forumpartcipation_Partb_Module3.Docx 2_
ForumPartcipation_PartB_Module5 Page 2 of 4
Learning Rubric: Assessment 2: Forum Participation A
Assessment Attributes Fail (Unacceptable) (0-49) Pass
(Functional)
(50-64) Credit
(Proficient)
(65-74) Distinction
(Advanced)
(75-84) High Distinction
(Exceptional)
(85-100)
Grade
Description
(Grading Scheme)
Fail grade will be awarded if a student is unable to demonstrate satisfactory academic performance in the subject or has failed to complete required assessment points in accordance with the subject’s required assessment points. Pass is awarded for work showing a satisfactory achievement of all learning outcomes and an adequate understanding of theory and application of skills. A consistent academic referencing system is used and sources are appropriately acknowledged. Credit is awarded for work showing a
more than satisfactory achievement of all learning outcomes and a more than adequate understanding of theory and application of skills. A consistent academic referencing system is used and sources are appropriately acknowledged. Distinction is awarded for work of superior
quality in achieving all learning outcomes and a superior integration and understanding of theory and application of skills. Evidence of indepth research, reading, analysis and evaluation is demonstrated. A consistent academic referencing system is used and sources are appropriately acknowledged. High Distinction is awarded for work of outstanding quality in achieving all learning outcomes together with outstanding integration and understanding of theory and application of skills. Evidence of indepth research, reading, analysis, original and creative thought is demonstrated. A consistent academic referencing system is used and sources are appropriately acknowledged.
Relate consumer behavior theory to
marketing strategy.
70 % Little or no evidence of
preparation or referencing.
Limited understanding Some evidence of preparation and referencing.
Satisfactory Good evidence of preparation and referencing.
Good Very good evidence of preparation and referencing.
Very good High level of preparation and referencing.
Outstanding
MKG102_ ForumParticipation_PartA_Module3 Page 3 of 4
of the consumer decision making model and it’s application to marketing strategy. understanding of the consumer decision making model and it’s application to marketing strategy.
Limited use of references. understanding of the consumer decision making model and it’s application to marketing strategy.
Good engagement of references and coursework understanding of the consumer decision making model and it’s application to marketing strategy.
Very good engagement of references and coursework terminology and theory over multiple weekly topics. understanding of the consumer decision making model and it’s application to marketing strategy.
Outstanding engagement of references and coursework terminology and theory over multiple weekly topics.
Provided meaningful and thoughtful feedback to at least two (2) peer responses.
30 % No feedback provided. Minimal feedback provided Good peer feedback provided and engagement in the discussion. Meaningful and detailed feedback provided.
Very good engagement in the discussion forum. Meaningful and detailed feedback provided.
Outstanding engagement in the discussion forum.
MKG102_ ForumParticipation_PartA_Module3 Page 4 of 4
- Assignment status: Resolved by our Writing Team
.Understanding People and Organisations
ASSESSMENT BRIEF 1
Subject Code and Title BIZ102: Understanding People and Organisations
Assessment Assessment 1: Reflective Journal
Individual/Group Individual
Length Module 2 Reflective Journal = max 600 words
Module 3 Reflective Journal = max 600 words
Learning Outcomes This assessment addresses the following learning outcomes:
b) Understand the importance of self awareness, emotional intelligence, and motivation.
d) Integrate strategies to effectively interact with others in a professional context.
e) Understand own strengths and their application in the business context
f) Reflect on feedback to identify opportunities for self-improvement
Weighting 50% (Module 2 = 25%, Module 3 = 25%)
Total Marks 100 marks
Context:
A key to self-directed learning is reflection. Reflection enables the ability to examine situations in order to better understand the surrounding context and identify potential improvements for the future. This assessment aims to develop your self-awareness and reflective learning ability while assessing your understanding of the topics covered.
Instructions:
At the end of modules 2 & 3 you are required to undertake self assessment quizzes related to the learning content and complete a reflective journal entry addressing a series of questions (listed below). Journal entry must:
• Be maximum 600 words
• Use the guiding questions to formulate an essay style journal entry
• Include a minimum of two academic references, cited using APA style referencing
BIZ102_Assessment Brief 1_Reflective Journal Page 1 of 4
Guiding questions for Reflection 1 (Module 2)
1. Have both quizzes provided you with similar results?
2. To what extent do you agree with the results?
3. What have you learnt about yourself by completing this self-assessment?
4. What theoretical concepts from this module have given you a greater understanding of this insight?
5. How might you use the insight from this self-assessment to improve your professional practice?
Guiding questions for Reflection 2 (Module 3)
1. To what extent do you agree with the results of the self-assessment?
2. What have you learnt about yourself from the results of this self-assessment?
3. What theoretical concepts from this module have given you a greater understanding of this insight?
4. How might you use the insight from this self-assessment to improve your professional practice?
Assessment Notes:
Please refer to the rubric below to see how each journal will be graded. Use it as a guideline when writing your journals.
BIZ102_Assessment Brief 1_Reflective Journal Page 2 of 4
Learning Rubrics
Assessment Attributes Fail (Unacceptable) (0-49) Pass
(Functional)
(50-64) Credit
(Proficient)
(65-74) Distinction
(Advanced)
(75-84) High Distinction
(Exceptional)
(85-100)
Accurate identification and explanation of theoretical concepts and their impact on the case study scenario
30%
No theoretical concepts from the module have been identified or explained.
Theory’s impact on the scenario has not been identified.
Theoretical concepts are identified and explained with minor errors.
The theoretical concept’s impact on the scenario has not been clearly identified.
Theoretical concepts are accurately identified and explained.
The theoretical concept’s impact on the scenario has been explained with minor errors or clarity issues.
Theoretical concepts are accurately identified and explained.
The theoretical concept’s impact on the scenario has been explained clearly and concisely without error.
Theoretical concepts are accurately identified and explained.
The theoretical concept’s impact on the scenario has been explained clearly and concisely without error and supported by research and references.
Proposed change aligns with theoretical content in module and is explained using theory and practice based references to support
30% No solution or improvement
explained
OR
Solution or improvement is not aligned to theoretical content from the module.
Proposed solution/improvemen t aligns to module content and is explained with clarity issues and weak support from theory and practice.
Proposed solution/improvement aligns to module content and is explained with minor clarity issues and limited or weak support from theory and practice.
Proposed solution/improvement shows evidence of critical thinking, aligns to module content and is clearly and concisely explained with support from theory or practice.
Proposed solution/improvement shows evidence of significant critical thinking, aligns to module content and is clearly and concisely explained with support from both theory and practice.
Evidence of understanding of concepts to students own professional skill development
Journal entry does not articulate how the scenario or theory from the module
can be applied to professional practice.
Journal entry generically articulates how the scenario might give insight into professional practice Journal entry generically articulates how the scenario and application of theoretical concepts from the module can Journal entry shows evidence of reflective thinking and articulates how the scenario and application of theoretical concepts from the Journal entry shows evidence of significant reflective thinking and clearly articulates how the scenario and application of theoretical concepts from
BIZ102_Assessment Brief 1_Reflective Journal Page 3 of 4
30% with no link to theory from the module.
be applied to improve a person’s professional practice.
module can be applied to improve their individual professional skills.
the module can be applied to improve their individual professional skills.
Entry meets requirements in assessment instructions (e.g.
Word count
restrictions, reference requirements and format)
10% Journal entry is written in Q&A format not paragraph format, no references used or references NOT in APA referencing style.
Reflective journal entry is significantly outside the word limit parameters.
Journal entry is either written in Q&A format or does not have the appropriate number of references written in a correct referencing style.
Journal entry is outside of the word count parameters.
Journal entry is written in paragraph format with appropriate number of references with major errors in the referencing style.
Journal entry is within the word count.
Journal entry is written in excellent paragraph format with the appropriate number of references written in APA referencing style with minor errors.
Journal entry is within the word count parameters.
Journal entry is written in excellent paragraph format with the appropriate number of references written in APA referencing style without errors.
Journal entry is within the word count parameters.
BIZ102_Assessment Brief 1_Reflective Journal Page 4 of 4
Subject Code and Title BIZ102: Understanding People and Organisations
Assessment Assessment 1: Reflective Journal
Individual/Group Individual
Length Module 2 Reflective Journal = max 600 words
Module 3 Reflective Journal = max 600 words
Learning Outcomes This assessment addresses the following learning outcomes:
b) Understand the importance of self awareness, emotional intelligence, and motivation.
d) Integrate strategies to effectively interact with others in a professional context.
e) Understand own strengths and their application in the business context
f) Reflect on feedback to identify opportunities for self-improvement
Weighting 50% (Module 2 = 25%, Module 3 = 25%)
Total Marks 100 marks
Context:
A key to self-directed learning is reflection. Reflection enables the ability to examine situations in order to better understand the surrounding context and identify potential improvements for the future. This assessment aims to develop your self-awareness and reflective learning ability while assessing your understanding of the topics covered.
Instructions:
At the end of modules 2 & 3 you are required to undertake self assessment quizzes related to the learning content and complete a reflective journal entry addressing a series of questions (listed below). Journal entry must:
• Be maximum 600 words
• Use the guiding questions to formulate an essay style journal entry
• Include a minimum of two academic references, cited using APA style referencing
BIZ102_Assessment Brief 1_Reflective Journal Page 1 of 4
Guiding questions for Reflection 1 (Module 2)
1. Have both quizzes provided you with similar results?
2. To what extent do you agree with the results?
3. What have you learnt about yourself by completing this self-assessment?
4. What theoretical concepts from this module have given you a greater understanding of this insight?
5. How might you use the insight from this self-assessment to improve your professional practice?
Guiding questions for Reflection 2 (Module 3)
1. To what extent do you agree with the results of the self-assessment?
2. What have you learnt about yourself from the results of this self-assessment?
3. What theoretical concepts from this module have given you a greater understanding of this insight?
4. How might you use the insight from this self-assessment to improve your professional practice?
Assessment Notes:
Please refer to the rubric below to see how each journal will be graded. Use it as a guideline when writing your journals.
BIZ102_Assessment Brief 1_Reflective Journal Page 2 of 4
Learning Rubrics
Assessment Attributes Fail (Unacceptable) (0-49) Pass
(Functional)
(50-64) Credit
(Proficient)
(65-74) Distinction
(Advanced)
(75-84) High Distinction
(Exceptional)
(85-100)
Accurate identification and explanation of theoretical concepts and their impact on the case study scenario
30%
No theoretical concepts from the module have been identified or explained.
Theory’s impact on the scenario has not been identified.
Theoretical concepts are identified and explained with minor errors.
The theoretical concept’s impact on the scenario has not been clearly identified.
Theoretical concepts are accurately identified and explained.
The theoretical concept’s impact on the scenario has been explained with minor errors or clarity issues.
Theoretical concepts are accurately identified and explained.
The theoretical concept’s impact on the scenario has been explained clearly and concisely without error.
Theoretical concepts are accurately identified and explained.
The theoretical concept’s impact on the scenario has been explained clearly and concisely without error and supported by research and references.
Proposed change aligns with theoretical content in module and is explained using theory and practice based references to support
30% No solution or improvement
explained
OR
Solution or improvement is not aligned to theoretical content from the module.
Proposed solution/improvemen t aligns to module content and is explained with clarity issues and weak support from theory and practice.
Proposed solution/improvement aligns to module content and is explained with minor clarity issues and limited or weak support from theory and practice.
Proposed solution/improvement shows evidence of critical thinking, aligns to module content and is clearly and concisely explained with support from theory or practice.
Proposed solution/improvement shows evidence of significant critical thinking, aligns to module content and is clearly and concisely explained with support from both theory and practice.
Evidence of understanding of concepts to students own professional skill development
Journal entry does not articulate how the scenario or theory from the module
can be applied to professional practice.
Journal entry generically articulates how the scenario might give insight into professional practice Journal entry generically articulates how the scenario and application of theoretical concepts from the module can Journal entry shows evidence of reflective thinking and articulates how the scenario and application of theoretical concepts from the Journal entry shows evidence of significant reflective thinking and clearly articulates how the scenario and application of theoretical concepts from
BIZ102_Assessment Brief 1_Reflective Journal Page 3 of 4
30% with no link to theory from the module.
be applied to improve a person’s professional practice.
module can be applied to improve their individual professional skills.
the module can be applied to improve their individual professional skills.
Entry meets requirements in assessment instructions (e.g.
Word count
restrictions, reference requirements and format)
10% Journal entry is written in Q&A format not paragraph format, no references used or references NOT in APA referencing style.
Reflective journal entry is significantly outside the word limit parameters.
Journal entry is either written in Q&A format or does not have the appropriate number of references written in a correct referencing style.
Journal entry is outside of the word count parameters.
Journal entry is written in paragraph format with appropriate number of references with major errors in the referencing style.
Journal entry is within the word count.
Journal entry is written in excellent paragraph format with the appropriate number of references written in APA referencing style with minor errors.
Journal entry is within the word count parameters.
Journal entry is written in excellent paragraph format with the appropriate number of references written in APA referencing style without errors.
Journal entry is within the word count parameters.
BIZ102_Assessment Brief 1_Reflective Journal Page 4 of 4
- Assignment status: Resolved by our Writing Team
.What was your ‘elevator pitch’ – how did you introduce yourself?
Describe the event in 150-300 words. Some points you might like to consider:
• What was your ‘elevator pitch’ – how did you introduce yourself?
• Write down the contact details of one of the people you met.
• What was their advice on how to get started in the industry?
• What new ideas did you gain that added to your understanding of ACS and the ICT profession?
• What was the relevance of the material to your internship or future work (whichever is the more relevant)?
• What would you do differently at your next networking opportunity?
- Assignment status: Resolved by our Writing Team
.Explain the principles and practices involved in the creation of effective advertisements.
A ssessment Brief
Program Bachelor of Business
Subject code MKT102A/MKG103
Subject name Bachelor of Business
Assessment title Assessment 3
Major Project Parts B & C - Campaign Plan
Group or individual assessment Pairs or Individual –Same as Major Project Part A
Length Maximum 2500 words (+/- 10%, not including schedule/data tables)
Learning outcomes addressed b) Explain the principles and practices involved in the creation of effective advertisements.
c) Discuss the laws and regulations applying to the advertising industry as well as major ethical issues relating to advertising in Australia.
d) Compare and contrast the advantages of the different types of advertising media.
e) Design an advertising campaign based on a client brief.
Submission date
11:55pm on Friday of Week 11
Total marks 100 Marks
Weighting 50% (40% Plan + 10% Presentation)
Assessment Brief:
Campaign – Major project Part B
Using the advertising brief prepared in Major Project Part A (Assessment 2) prepare a proposal
for an Australian market advertising campaign for the featured brand. Using the submission
templates provided on the portal to cover required detail for the following topics:
1. Background Summary (the brief) including the campaign objectives
4. Creative rationale (Why will your
appropriate to deliver the Big Idea)
3. Creative concept (what is your BIG IDEA? Identifying the Advertising Appeal and creative techniques to be used. Describe the journey from USP to execution of the creative idea) big idea work? And why the appeal & creative technique is
5. Media strategies and schedule (what media mix you recommend and why. Reference should be made to the media consumption habits of your target audience. Identify legal or Ethical considerations in media placement.)
6. Creative Execution – attach samples reflecting your media mix (print advert, outdoor poster, website tower, radio script, TV storyboard etc.)
7. Implementation – Legal & Ethical considerations in creative production, production considerations such as creative production schedule, material deadlines and mandatory inclusions & campaign budget summary
Presentation: Major project Part C
Based on the Campaign proposal outlined above prepare a 10 minute presentation following the
presentation template provided.
Campus students: Oral presentation in class Week 12 Supported with approximately 12
PowerPoint slides plus any other presentation aids.
Online Students: Recorded presentation. Approximately 12 slide PowerPoint presentation with
a recorded slide by slide narration/voice over
Program Bachelor of Business
Subject code MKT102A/MKG103
Subject name Bachelor of Business
Assessment title Assessment 3
Major Project Parts B & C - Campaign Plan
Group or individual assessment Pairs or Individual –Same as Major Project Part A
Length Maximum 2500 words (+/- 10%, not including schedule/data tables)
Learning outcomes addressed b) Explain the principles and practices involved in the creation of effective advertisements.
c) Discuss the laws and regulations applying to the advertising industry as well as major ethical issues relating to advertising in Australia.
d) Compare and contrast the advantages of the different types of advertising media.
e) Design an advertising campaign based on a client brief.
Submission date
11:55pm on Friday of Week 11
Total marks 100 Marks
Weighting 50% (40% Plan + 10% Presentation)
Assessment Brief:
Campaign – Major project Part B
Using the advertising brief prepared in Major Project Part A (Assessment 2) prepare a proposal
for an Australian market advertising campaign for the featured brand. Using the submission
templates provided on the portal to cover required detail for the following topics:
1. Background Summary (the brief) including the campaign objectives
4. Creative rationale (Why will your
appropriate to deliver the Big Idea)
3. Creative concept (what is your BIG IDEA? Identifying the Advertising Appeal and creative techniques to be used. Describe the journey from USP to execution of the creative idea) big idea work? And why the appeal & creative technique is
5. Media strategies and schedule (what media mix you recommend and why. Reference should be made to the media consumption habits of your target audience. Identify legal or Ethical considerations in media placement.)
6. Creative Execution – attach samples reflecting your media mix (print advert, outdoor poster, website tower, radio script, TV storyboard etc.)
7. Implementation – Legal & Ethical considerations in creative production, production considerations such as creative production schedule, material deadlines and mandatory inclusions & campaign budget summary
Presentation: Major project Part C
Based on the Campaign proposal outlined above prepare a 10 minute presentation following the
presentation template provided.
Campus students: Oral presentation in class Week 12 Supported with approximately 12
PowerPoint slides plus any other presentation aids.
Online Students: Recorded presentation. Approximately 12 slide PowerPoint presentation with
a recorded slide by slide narration/voice over
- Assignment status: Resolved by our Writing Team
- .
Examine the influence of the external environment on the organisation
ASSESSMENT BRIEF
Subject Code and Title BIZ202: The Business Environment
Assessment Environmental Scan Report – Part B
Individual/Group Individual
Length 1200 words
Learning Outcomes a) Examine the influence of the external environment on the organisation
b) Identify and apply appropriate frameworks and tools to the problems and challenges faced by organisations
c) Research and relate industry specific factors to the organisation decision-making
Submission Module 4 (Week 8)
Weighting 30%
Total Marks 100 marks
Context:
Businesses in the modern marketplace cannot afford to ignore the environments in which they operate. To navigate this vast and everchanging landscape, businesses must keep a keen eye on external factors which influence it. Customer behaviour, government regulatory policy and economic policy, competitor strategy and public opinion all can impact on a businesses success. The environmental scan report is an effort to identify these factors and propose solutions to the risks they pose.
Objectives:
• To more broadly understand the environmental factors which influence business;
• Assess and address the challenges and risks which businesses face due to external factors;
• Identify and present appropriate solutions to offset these risks;
• Propose strategies to prevent further risk
Linkages between Part A and Part B:
Part A of this assessment focuses on the broad assessment of the business environment.
Identification and characterisation of risks as well as a comprehensive assesment of environmental factors influencing the business will be presented in this first part of the scan.
Part B serves to expand on Part A through developing strategies not only to counter the risks faced by the business as identified in Part A, but also to prevent future environmental challenges, as well as anticipate and deal with environmental shifts.
BIZ202_Assessment 2 Brief_Environmental_Scan_Part B Page 1 of 5
Instructions:
Part B of the environmental scan is aimed at proposing solutions to the environmental challenges faced by businesses. Using the tools and learning frameworks provided in the content, you must:
Part B
• Discuss general and historically relevant responses to the four types of factors which can influence the environments in which businesses operate
• Categorically and comprehensively respond with a solution to all of the environmental risks and challenges laid out in Part A
• The structure of the assignment should follow standard report structure
? Introduction and background information
? Body of information and discussion of relevant topics
? Conclusion and summary
? Referencing in the APA style
Submission Instructions:
Submit copy of Environmental Scan Report in .docx or .pdf format via the Assessment link in the main navigation menu in BIZ202 The Business environment. The Learning Facilitator will provide feedback with reference to the criteria below via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.
BIZ202_Assessment 2 Brief_Environmental_Scan_Part B Page 2 of 5
Learning Rubric: Environmental Scan Report – Part B
Assessment
Attributes Fail (Unacceptable) (0-49) Pass
(Functional) (50-64) Credit
(Proficient) (65-74) Distinction
(Advanced) (75-84) High Distinction
(Exceptional) (85-100)
Grade
Description
(Grading Scheme)
Fail grade will be awarded if a student is unable to demonstrate satisfactory academic performance in the subject or has failed to complete required assessment points in accordance with the subject’s required assessment points. Pass is awarded for work showing a satisfactory achievement of all learning outcomes and an adequate understanding of theory and application of skills. A consistent academic referencing system is used and sources are appropriately acknowledged. Credit is awarded for work showing a more than satisfactory achievement of all learning outcomes and a more than adequate understanding of theory and application of skills. A consistent academic referencing system is used and sources are appropriately acknowledged. Distinction is awarded for work of superior quality in achieving all learning outcomes and a superior integration and understanding of theory and application of skills. Evidence of in-depth research, reading, analysis and evaluation is demonstrated. A consistent academic referencing system is used and sources are appropriately acknowledged. High Distinction is awarded for work of outstanding quality in achieving all learning outcomes together with outstanding integration and understanding of theory and application of skills. Evidence of indepth research, reading, analysis, original and creative thought is demonstrated. A consistent academic referencing system is used and sources are appropriately acknowledged.
Analysis of Environment
20%
Examine the influence of the external environment on the organisation Limited understanding of the environmental factors influencing the chosen business.
Neglects to subcategorise the environmental factors into the five categories of environmental influences.
Identifies a proportion of the environmental factors influencing the chosen business; the largest influencers are named.
Correctly subcategorises a majority of the factors discussed.
Identifies a majority of the environmental factors influencing the chosen business.
Correctly subcategorises and explains all of the factors discussed.
Correctly identifies all of the environmental factors influencing the chosen business.
Correctly subcategorises and thoroughly explains all of the factors discussed.
Not only identifies all environmental factors, provides insight and discussion on potential further environmental challenges faced by the business.
Discusses the wider Australian business environment as well as the external environment of the chosen business to provide
a linked picture of the complete external
No references
Accesses relevant information to discuss and categorise environmental factors. Incomplete reference list.
Accesses and correctly references relevant information to discuss and categorise environmental factors. Complete reference list.
Accesses and correctly references relevant information to discuss and categorise environmental factors. Correct reference list. environment of the chosen business.
Mastery of concepts and application to new situations/further learning. Comprehensive reference list with all new points cited correctly.
Application of Framework
50%
Identify and apply appropriate frameworks
and tools to the problems
and challenges faced by organisations Demonstrates no understanding of framework concepts relevant to the five external environment components. Demonstrates little
understanding of strategies to respond to the external business environment by providing non-specific solutions to issues discussed in the report.
Demonstrates correct and complete knowledge of strategies relevant to the business chosen, offers solutions to a range of issues presented in the case.
Identifies the key issues in the external business environment and provides a correct strategy to deal with each.
Identifies the key issues in the external business environment and provides a correct strategy to deal with each, as well as a thorough explanation and justification of each strategy, and a feasible method of implementation.
Industry Specific Decision-
Making Factors
20%
SLO addressed:
a) Research and
relate industry specific factors to the organisation decision-making Fail to discuss the Australian industry specific factors related to business Broadly mentions industry factors relevant to the external business environment Researches and discusses a range of industry factors which contribute to the external business environment. Researches and discusses a range of industry factors which contribute to the external business environment. Ties these factors in with reference to the Australian/local business environment/context.
References this information to develop decision making strategies. Researches and thoroughly discusses all industry specific factors which contribute to the external business environment. Ties these factors in with reference to the
Australian/local business environment/context. Uses this information to develop relevant decision making strategies.
Correct citation of key resources and evidence
10%
Demonstrates inconsistent use of good quality, credible and relevant resources to support and develop ideas. Demonstrates use of credible and relevant resources to support and develop ideas, but these are not always explicit or well developed. Demonstrates use of high quality, credible and relevant resources to support and develop ideas. Demonstrates use of good quality, credible and relevant resources to support and develop arguments and statements. Shows evidence of Demonstrates use of highquality, credible and relevant resources to support and develop arguments and position statements. Shows
Overall structure, appearance and referencing of the report are assessed
wide scope within the organisation for sourcing evidence.
evidence of wide scope within and without the organisation for sourcing evidence.
Subject Code and Title BIZ202: The Business Environment
Assessment Environmental Scan Report – Part B
Individual/Group Individual
Length 1200 words
Learning Outcomes a) Examine the influence of the external environment on the organisation
b) Identify and apply appropriate frameworks and tools to the problems and challenges faced by organisations
c) Research and relate industry specific factors to the organisation decision-making
Submission Module 4 (Week 8)
Weighting 30%
Total Marks 100 marks
Context:
Businesses in the modern marketplace cannot afford to ignore the environments in which they operate. To navigate this vast and everchanging landscape, businesses must keep a keen eye on external factors which influence it. Customer behaviour, government regulatory policy and economic policy, competitor strategy and public opinion all can impact on a businesses success. The environmental scan report is an effort to identify these factors and propose solutions to the risks they pose.
Objectives:
• To more broadly understand the environmental factors which influence business;
• Assess and address the challenges and risks which businesses face due to external factors;
• Identify and present appropriate solutions to offset these risks;
• Propose strategies to prevent further risk
Linkages between Part A and Part B:
Part A of this assessment focuses on the broad assessment of the business environment.
Identification and characterisation of risks as well as a comprehensive assesment of environmental factors influencing the business will be presented in this first part of the scan.
Part B serves to expand on Part A through developing strategies not only to counter the risks faced by the business as identified in Part A, but also to prevent future environmental challenges, as well as anticipate and deal with environmental shifts.
BIZ202_Assessment 2 Brief_Environmental_Scan_Part B Page 1 of 5
Instructions:
Part B of the environmental scan is aimed at proposing solutions to the environmental challenges faced by businesses. Using the tools and learning frameworks provided in the content, you must:
Part B
• Discuss general and historically relevant responses to the four types of factors which can influence the environments in which businesses operate
• Categorically and comprehensively respond with a solution to all of the environmental risks and challenges laid out in Part A
• The structure of the assignment should follow standard report structure
? Introduction and background information
? Body of information and discussion of relevant topics
? Conclusion and summary
? Referencing in the APA style
Submission Instructions:
Submit copy of Environmental Scan Report in .docx or .pdf format via the Assessment link in the main navigation menu in BIZ202 The Business environment. The Learning Facilitator will provide feedback with reference to the criteria below via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.
BIZ202_Assessment 2 Brief_Environmental_Scan_Part B Page 2 of 5
Learning Rubric: Environmental Scan Report – Part B
Assessment
Attributes Fail (Unacceptable) (0-49) Pass
(Functional) (50-64) Credit
(Proficient) (65-74) Distinction
(Advanced) (75-84) High Distinction
(Exceptional) (85-100)
Grade
Description
(Grading Scheme)
Fail grade will be awarded if a student is unable to demonstrate satisfactory academic performance in the subject or has failed to complete required assessment points in accordance with the subject’s required assessment points. Pass is awarded for work showing a satisfactory achievement of all learning outcomes and an adequate understanding of theory and application of skills. A consistent academic referencing system is used and sources are appropriately acknowledged. Credit is awarded for work showing a more than satisfactory achievement of all learning outcomes and a more than adequate understanding of theory and application of skills. A consistent academic referencing system is used and sources are appropriately acknowledged. Distinction is awarded for work of superior quality in achieving all learning outcomes and a superior integration and understanding of theory and application of skills. Evidence of in-depth research, reading, analysis and evaluation is demonstrated. A consistent academic referencing system is used and sources are appropriately acknowledged. High Distinction is awarded for work of outstanding quality in achieving all learning outcomes together with outstanding integration and understanding of theory and application of skills. Evidence of indepth research, reading, analysis, original and creative thought is demonstrated. A consistent academic referencing system is used and sources are appropriately acknowledged.
Analysis of Environment
20%
Examine the influence of the external environment on the organisation Limited understanding of the environmental factors influencing the chosen business.
Neglects to subcategorise the environmental factors into the five categories of environmental influences.
Identifies a proportion of the environmental factors influencing the chosen business; the largest influencers are named.
Correctly subcategorises a majority of the factors discussed.
Identifies a majority of the environmental factors influencing the chosen business.
Correctly subcategorises and explains all of the factors discussed.
Correctly identifies all of the environmental factors influencing the chosen business.
Correctly subcategorises and thoroughly explains all of the factors discussed.
Not only identifies all environmental factors, provides insight and discussion on potential further environmental challenges faced by the business.
Discusses the wider Australian business environment as well as the external environment of the chosen business to provide
a linked picture of the complete external
No references
Accesses relevant information to discuss and categorise environmental factors. Incomplete reference list.
Accesses and correctly references relevant information to discuss and categorise environmental factors. Complete reference list.
Accesses and correctly references relevant information to discuss and categorise environmental factors. Correct reference list. environment of the chosen business.
Mastery of concepts and application to new situations/further learning. Comprehensive reference list with all new points cited correctly.
Application of Framework
50%
Identify and apply appropriate frameworks
and tools to the problems
and challenges faced by organisations Demonstrates no understanding of framework concepts relevant to the five external environment components. Demonstrates little
understanding of strategies to respond to the external business environment by providing non-specific solutions to issues discussed in the report.
Demonstrates correct and complete knowledge of strategies relevant to the business chosen, offers solutions to a range of issues presented in the case.
Identifies the key issues in the external business environment and provides a correct strategy to deal with each.
Identifies the key issues in the external business environment and provides a correct strategy to deal with each, as well as a thorough explanation and justification of each strategy, and a feasible method of implementation.
Industry Specific Decision-
Making Factors
20%
SLO addressed:
a) Research and
relate industry specific factors to the organisation decision-making Fail to discuss the Australian industry specific factors related to business Broadly mentions industry factors relevant to the external business environment Researches and discusses a range of industry factors which contribute to the external business environment. Researches and discusses a range of industry factors which contribute to the external business environment. Ties these factors in with reference to the Australian/local business environment/context.
References this information to develop decision making strategies. Researches and thoroughly discusses all industry specific factors which contribute to the external business environment. Ties these factors in with reference to the
Australian/local business environment/context. Uses this information to develop relevant decision making strategies.
Correct citation of key resources and evidence
10%
Demonstrates inconsistent use of good quality, credible and relevant resources to support and develop ideas. Demonstrates use of credible and relevant resources to support and develop ideas, but these are not always explicit or well developed. Demonstrates use of high quality, credible and relevant resources to support and develop ideas. Demonstrates use of good quality, credible and relevant resources to support and develop arguments and statements. Shows evidence of Demonstrates use of highquality, credible and relevant resources to support and develop arguments and position statements. Shows
Overall structure, appearance and referencing of the report are assessed
wide scope within the organisation for sourcing evidence.
evidence of wide scope within and without the organisation for sourcing evidence.
- Assignment status: Resolved by our Writing Team
- .
Apply the influence of perception to the customer experience of service delivery
ASSESSMENT BRIEF 2
Subject Code and Title BIZ104 Customer Experience Management
Assessment Research Report
Individual/Group Individual
Length 1,500 Words
Learning Outcomes b. Apply the influence of perception to the customer experience of service delivery
c. Document a customer journey map
d. Identify tools to monitor and evaluate a customer experience strategy
Submission Due by 11:55pm AEST/AEDT Sunday of Module 4(Week 8)
Weighting 35%
Total Marks 100 marks
Context:
This assessment advances the student’s customer experience research skills. User personas for this assessment are required to be data-driven and quantitatively validated. Students are also required to conceptualize customers interacting with a product across several as touch points such as in-store, website, mobile, social media, and email. This assessment is designed to develop your generative research skills to build qualitative, data driven personas for your chosen company or product. These personas are representatives of the users of your product for whom you are designing an experience for. You will also be assessed on the process you undertake for the identification, analysis and customer research for your product.
Instructions:
You will select one of the following of your own professional or personal interest: product, service, institution or event. This can either be an existing or even a proposed product (i.e. a business idea, a proposed event or even your college).
You are expected to conduct as much field and desktop research as possible into the inner workings of your chosen organization, its industry and its target customers.
Your aim is to apply research tools and concepts towards identifying the challenges and opportunities for achieving a customer experience that is in line with the organizations strategic objectives.
Students are required to complete generative research (in the form of face-to-face consultations or contextual enquiry sessions) and preference research (large sample survey) to produce data-driven and validated user personas. Students will also use their collected data to complete customer personas and journey maps.
Use the CEM research tools to answer the questions - What is the current state of the service experience of the product or organization? How does it rate or compare with competitor offerings?
The report should:
• Offer a brief introduction to the industry within which the organization competes and a brief background into the company and its service offering.
• Identify and differentiate 3 customer personas to illustrate and communicate their unique customer perspectives.
• Provide evidence of generative research data using at least 2 of the following:
-At least 5 customer interviews,
-10 completed customer surveys,
-observational data from field research
-existing customer data
These should be placed in the appendix of the report.
• Map the current experience and journey maps for each of the 3 customer profiles showing the customer’s experience before, during and after the service/product experience.
• Competitor analysis that compares at least 2 competitors based on any 3 key customer experience issues as highlighted from the generative research results
• Summarize the results of your research by addressing the current state of the service experience of the product or organization and how the current customer experience rates or compares with competitor offerings?
Part A: Presentation of CEM Strategy – Learning Rubrics
Assessment Attributes Fail (Unacceptable)
0-49 Pass
(Functional)
50-64 Credit
(Proficient) 65-74 Distinction
(Advanced)
75-84 High Distinction
(Exceptional)
84-100
Adherence to qualitative user research
methodology, quality
of research planning, recruitment,
identification of key CEM issues and development of
accurate customer personas.
30% Failed to plan and deliver research accordingly. Less than 3 research sessions with minimal insight into audience segments. Inaccuracies of research, with falsified or missing data. Poor quality personas that have been made up. Minimum effort in developing research plan, recruiting participants, sessions and compilation of data. Personas
produced with significant inaccuracies. Research plan and recruitment displays student’s effort in wanting to extract insights from respondents. Research generated key CEM issues that were tested in further iterations. Fair-Good persona quality. Well executed research plan and sessions. Resulted in clear customer personas. Iterations of research confirmed and accurate personas developed. Actively recruited respondents from varied demographics (not just fellow students) and committed to extracting research data and analyzing to arrive at conclusions. Exceeded the required planning and research activities for this section. Researched a high number of respondents with several iterations and strong research summary from initial data collated. Demonstrated commitment to further generative research until accurate personas were derived.
BIZ104_BIZ104_Assessment Brief 2_Presentation_Module 4.Docx 5 of 10
Presentation and academic writing, skills; grammar, spelling,
language, flow
10% Difficult to understand for audience, no logical/clear structure, poor flow of ideas, argument lacks supporting evidence. No effort is made to keep audience engaged, audience cannot follow the line of reasoning.
Little use of presentation aids, or the presentation aids and material used are irrelevant. Information, arguments and evidence are presented in a way that is not always clear and logical. Attempts are made to keep the audience engaged, but not always successful. Line of reasoning is often difficult to follow. Presentation aids are used more for effect than relevance. Information, arguments and evidence are well presented, mostly clear flow of ideas and arguments. The audience is mostly engaged, line of reasoning is easy to follow. Effective use of presentation aids. Information, arguments and evidence are very well presented, the presentation is logical, clear and well supported by evidence. Engages the audience, demonstrates cultural sensitivity. Carefully and well prepared presentations aids are used. Expertly presented; the presentation is logical, persuasive, and well supported by evidence, demonstrating a clear flow of ideas and arguments. Engages and sustains audience’s interest in the topic, demonstrates high levels of cultural sensitivity Effective use of diverse presentation aids, including graphics and multi-media.
6 of 10
Correct citation of key resources and evidence
10% Demonstrates inconsistent use of good quality, credible and relevant resources to support and develop ideas. Demonstrates use of credible and relevant resources to support and develop ideas, but these are not always explicit or well developed. Demonstrates use of high quality, credible and relevant resources to support and develop ideas. Demonstrates use of good quality, credible and relevant resources to support and develop arguments and statements. Shows evidence of wide scope within the organisation for sourcing evidence Demonstrates use of high- quality, credible and relevant resources to support and develop arguments and position statements. Shows evidence of wide scope within and without the organisation for sourcing evidence
Personas 20% Personas are not data-driven, are made up and assumed. Some evidence of segmentation for each persona, but too many assumptions made without evidence of research validation. Personas are backed by research findings, are mostly qualitative with some quantitative validation Personas are data driven with clear segmentation and quantitative validation. Personas are data driven
with clear segmentation across demographics, goals, attitudes and behaviours and are professionally presented.
Customer Journey
Maps
15% Too brief and not considerate of entire journey. Poorly executed with little thought given to key channels of interaction. Considerate of pre-engagement, usage as well as postengagement. Not clear how the
research has driven the creation of the map. Basic channels for user interaction noted with minimal steps identified and outlined in each journey map. Research-driven map with insights derived for optimizing touchpoints. Good selection of channels and journeys adopted for detailed interactions along each journey. Detailed maps of journeys with clear derivation from the compiled customer research. Well executed journey maps with high level of detail and clearly communicated. Excellently presented map with important insights into the customer’s triggers, drivers, influencers and
other key empathy facets. Is strongly research-based. Exceeds requirements for journey maps by use of high quantity and quality of mapping as well as summarized insight into optimizing certain journeys or paths. Professionally presented.
COMMENTS:
Subject Code and Title BIZ104 Customer Experience Management
Assessment Research Report
Individual/Group Individual
Length 1,500 Words
Learning Outcomes b. Apply the influence of perception to the customer experience of service delivery
c. Document a customer journey map
d. Identify tools to monitor and evaluate a customer experience strategy
Submission Due by 11:55pm AEST/AEDT Sunday of Module 4(Week 8)
Weighting 35%
Total Marks 100 marks
Context:
This assessment advances the student’s customer experience research skills. User personas for this assessment are required to be data-driven and quantitatively validated. Students are also required to conceptualize customers interacting with a product across several as touch points such as in-store, website, mobile, social media, and email. This assessment is designed to develop your generative research skills to build qualitative, data driven personas for your chosen company or product. These personas are representatives of the users of your product for whom you are designing an experience for. You will also be assessed on the process you undertake for the identification, analysis and customer research for your product.
Instructions:
You will select one of the following of your own professional or personal interest: product, service, institution or event. This can either be an existing or even a proposed product (i.e. a business idea, a proposed event or even your college).
You are expected to conduct as much field and desktop research as possible into the inner workings of your chosen organization, its industry and its target customers.
Your aim is to apply research tools and concepts towards identifying the challenges and opportunities for achieving a customer experience that is in line with the organizations strategic objectives.
Students are required to complete generative research (in the form of face-to-face consultations or contextual enquiry sessions) and preference research (large sample survey) to produce data-driven and validated user personas. Students will also use their collected data to complete customer personas and journey maps.
Use the CEM research tools to answer the questions - What is the current state of the service experience of the product or organization? How does it rate or compare with competitor offerings?
The report should:
• Offer a brief introduction to the industry within which the organization competes and a brief background into the company and its service offering.
• Identify and differentiate 3 customer personas to illustrate and communicate their unique customer perspectives.
• Provide evidence of generative research data using at least 2 of the following:
-At least 5 customer interviews,
-10 completed customer surveys,
-observational data from field research
-existing customer data
These should be placed in the appendix of the report.
• Map the current experience and journey maps for each of the 3 customer profiles showing the customer’s experience before, during and after the service/product experience.
• Competitor analysis that compares at least 2 competitors based on any 3 key customer experience issues as highlighted from the generative research results
• Summarize the results of your research by addressing the current state of the service experience of the product or organization and how the current customer experience rates or compares with competitor offerings?
Part A: Presentation of CEM Strategy – Learning Rubrics
Assessment Attributes Fail (Unacceptable)
0-49 Pass
(Functional)
50-64 Credit
(Proficient) 65-74 Distinction
(Advanced)
75-84 High Distinction
(Exceptional)
84-100
Adherence to qualitative user research
methodology, quality
of research planning, recruitment,
identification of key CEM issues and development of
accurate customer personas.
30% Failed to plan and deliver research accordingly. Less than 3 research sessions with minimal insight into audience segments. Inaccuracies of research, with falsified or missing data. Poor quality personas that have been made up. Minimum effort in developing research plan, recruiting participants, sessions and compilation of data. Personas
produced with significant inaccuracies. Research plan and recruitment displays student’s effort in wanting to extract insights from respondents. Research generated key CEM issues that were tested in further iterations. Fair-Good persona quality. Well executed research plan and sessions. Resulted in clear customer personas. Iterations of research confirmed and accurate personas developed. Actively recruited respondents from varied demographics (not just fellow students) and committed to extracting research data and analyzing to arrive at conclusions. Exceeded the required planning and research activities for this section. Researched a high number of respondents with several iterations and strong research summary from initial data collated. Demonstrated commitment to further generative research until accurate personas were derived.
BIZ104_BIZ104_Assessment Brief 2_Presentation_Module 4.Docx 5 of 10
Presentation and academic writing, skills; grammar, spelling,
language, flow
10% Difficult to understand for audience, no logical/clear structure, poor flow of ideas, argument lacks supporting evidence. No effort is made to keep audience engaged, audience cannot follow the line of reasoning.
Little use of presentation aids, or the presentation aids and material used are irrelevant. Information, arguments and evidence are presented in a way that is not always clear and logical. Attempts are made to keep the audience engaged, but not always successful. Line of reasoning is often difficult to follow. Presentation aids are used more for effect than relevance. Information, arguments and evidence are well presented, mostly clear flow of ideas and arguments. The audience is mostly engaged, line of reasoning is easy to follow. Effective use of presentation aids. Information, arguments and evidence are very well presented, the presentation is logical, clear and well supported by evidence. Engages the audience, demonstrates cultural sensitivity. Carefully and well prepared presentations aids are used. Expertly presented; the presentation is logical, persuasive, and well supported by evidence, demonstrating a clear flow of ideas and arguments. Engages and sustains audience’s interest in the topic, demonstrates high levels of cultural sensitivity Effective use of diverse presentation aids, including graphics and multi-media.
6 of 10
Correct citation of key resources and evidence
10% Demonstrates inconsistent use of good quality, credible and relevant resources to support and develop ideas. Demonstrates use of credible and relevant resources to support and develop ideas, but these are not always explicit or well developed. Demonstrates use of high quality, credible and relevant resources to support and develop ideas. Demonstrates use of good quality, credible and relevant resources to support and develop arguments and statements. Shows evidence of wide scope within the organisation for sourcing evidence Demonstrates use of high- quality, credible and relevant resources to support and develop arguments and position statements. Shows evidence of wide scope within and without the organisation for sourcing evidence
Personas 20% Personas are not data-driven, are made up and assumed. Some evidence of segmentation for each persona, but too many assumptions made without evidence of research validation. Personas are backed by research findings, are mostly qualitative with some quantitative validation Personas are data driven with clear segmentation and quantitative validation. Personas are data driven
with clear segmentation across demographics, goals, attitudes and behaviours and are professionally presented.
Customer Journey
Maps
15% Too brief and not considerate of entire journey. Poorly executed with little thought given to key channels of interaction. Considerate of pre-engagement, usage as well as postengagement. Not clear how the
research has driven the creation of the map. Basic channels for user interaction noted with minimal steps identified and outlined in each journey map. Research-driven map with insights derived for optimizing touchpoints. Good selection of channels and journeys adopted for detailed interactions along each journey. Detailed maps of journeys with clear derivation from the compiled customer research. Well executed journey maps with high level of detail and clearly communicated. Excellently presented map with important insights into the customer’s triggers, drivers, influencers and
other key empathy facets. Is strongly research-based. Exceeds requirements for journey maps by use of high quantity and quality of mapping as well as summarized insight into optimizing certain journeys or paths. Professionally presented.
COMMENTS:
- Assignment status: Resolved by our Writing Team
.Apply theoretical concepts to the entrepreneurial decision-making process.
Assessment Brief – Project
Program Bachelor of Business
Subject Entrepreneurship in Context
Subject code HAT201A
Name of assessment Project
Length 2000 (±10%) words
Learning outcomes addressed by this assessment: b) Apply theoretical concepts to the entrepreneurial decision-making process.
c) Demonstrate the use of business data in strategic decision making.
d) Describe the importance of target market analysis in entrepreneurship.
f) Forecast and evaluate business performance and report results on a timely basis
Submission Date: Sunday of Week 10 at 11:55pm
Assessment Brief Summary: Building on the financial position of their simulated hotel, students are required to develop a 5 year growth plan and present this in the form of a ‘prospectus’ to seek investment.
Students are required to outline the performance of the hotel over the simulated 5 year period and detail a 5 year growth plan.
Please see the marking guide for mark allocation.
Total marks 100 Marks
Weighting 50%
Project
Students are required to create an investment prospectus for their HOTS hotel as a means to raise capital for future development over the next 5 years. As the focus of this assessment is to attract investment, the prospectus should aim to convince investors that the hotel is a profitable investment opportunity. It is essential that the prospectus is creative, professional and innovative in nature.
To begin with, students should select a location within Australia or New Zealand for their hotel and consider the implications of this location on their business – target market, reasons travellers visit this location, products/service/facilities that would attract these travellers, etc. Student should provide an overview of the chosen location, as well as detail the facilities currently provided at their hotel.
The prospectus should provide an overview of the financial position of the hotel prior to the simulation, compile the financial data throughout the 5 years of the simulation and summarise the major changes to the hotel at the end of the simulation. Students should compare the performance of their hotel to current & relevant industry benchmarks sourced through research. The prospectus should focus on presenting a 5 year growth plan & targets for the hotel and request financial investment to support the implementation of the strategy. Students also need to consider potential risks/threats to the success of their strategies and devise contingencies to overcome these.
Please note: If the hotel has performed poorly overall and has accrued significant debt, students may choose to propose & justify a sale price. Students will still need to propose growth targets & strategies that they believe will allow for the improvement of the financial performance of the hotel in the future.
The prospectus should focus on growth in the following areas of the hotel, focusing on emerging trends within the industry:
• Rooms
• Food and Beverage
• Conferencing
• Revenue
The prospectus must be submitted in compliance with the following:
1. Consider the performance of the hotel over the last 5 years to formulate projections for the next 5 years, ensuring that opportunities for growth and emerging trends are discussed.
2. Must be presented in report format of 2000 words in length (±10%).
3. The report must be uploaded to the learning portal. No email or hard copies will be accepted.
4. The report will be due on Sunday of Week 10 at 11:55pm
5. A minimum of 10 references (minimum 6 academic & minimum 4 other sources) must be used. These should be referenced in the Harvard style, both in-text and in a reference list. References to ‘Wikipedia’ or similar unsubstantiated sources will not be accepted.
6. Extensions cannot be granted by the lecturer after the submission date. In the event of serious illness or unusual circumstances, a student may apply for Special Consideration in accordance with the rules and regulations governing this application, but it is important that such requests be made as soon as the circumstance is known.
HAT201A Project Marking Schedule
Student Name(s):
Criteria Marks Fail
( 50%) Pass (50-64%) Credit (65-74%) Distinction (75-84%) High
Distinction
(85-100%)
Introduction:
• Overview of the hotel, facilities and chosen location 15
Current Business Landscape:
• Overview of financial position of the hotel at the beginning of the simulation.
• Overview of the current financial position of the hotel
• Explanation of the strategies implemented that contributed to the hotel’s current position. What worked and what did not work.
• Outline of the changes in the major financial indicators.
• Comparison of hotel’s current financial position to recent & relevant industry benchmarks 30
Future Proof – 5 Year Growth Strategy:
• Financial targets for the next 5 years identified, focusing on the outlined key growth areas.
• Appropriate emerging trends discussed and addressed by strategies
• Suitable & feasible strategies proposed for each key growth area
• Strategies are relevant to the overall growth strategy of the hotel.
• Risks to success of strategies identified and contingencies suggested
• Investment amount OR sale price
proposed & justified
• Financial incentives to encourage investment/purchase proposed (e.g.
ROI, , pay-back period, % of profits, etc.) 40
Report format and presentation:
• Clear and logical structure
• Evidence of adequate depth and breadth of research
• Academic & theoretical justification
• Referencing (Harvard style)
• Spelling, grammar, flow 15
Total Marks 100
Program Bachelor of Business
Subject Entrepreneurship in Context
Subject code HAT201A
Name of assessment Project
Length 2000 (±10%) words
Learning outcomes addressed by this assessment: b) Apply theoretical concepts to the entrepreneurial decision-making process.
c) Demonstrate the use of business data in strategic decision making.
d) Describe the importance of target market analysis in entrepreneurship.
f) Forecast and evaluate business performance and report results on a timely basis
Submission Date: Sunday of Week 10 at 11:55pm
Assessment Brief Summary: Building on the financial position of their simulated hotel, students are required to develop a 5 year growth plan and present this in the form of a ‘prospectus’ to seek investment.
Students are required to outline the performance of the hotel over the simulated 5 year period and detail a 5 year growth plan.
Please see the marking guide for mark allocation.
Total marks 100 Marks
Weighting 50%
Project
Students are required to create an investment prospectus for their HOTS hotel as a means to raise capital for future development over the next 5 years. As the focus of this assessment is to attract investment, the prospectus should aim to convince investors that the hotel is a profitable investment opportunity. It is essential that the prospectus is creative, professional and innovative in nature.
To begin with, students should select a location within Australia or New Zealand for their hotel and consider the implications of this location on their business – target market, reasons travellers visit this location, products/service/facilities that would attract these travellers, etc. Student should provide an overview of the chosen location, as well as detail the facilities currently provided at their hotel.
The prospectus should provide an overview of the financial position of the hotel prior to the simulation, compile the financial data throughout the 5 years of the simulation and summarise the major changes to the hotel at the end of the simulation. Students should compare the performance of their hotel to current & relevant industry benchmarks sourced through research. The prospectus should focus on presenting a 5 year growth plan & targets for the hotel and request financial investment to support the implementation of the strategy. Students also need to consider potential risks/threats to the success of their strategies and devise contingencies to overcome these.
Please note: If the hotel has performed poorly overall and has accrued significant debt, students may choose to propose & justify a sale price. Students will still need to propose growth targets & strategies that they believe will allow for the improvement of the financial performance of the hotel in the future.
The prospectus should focus on growth in the following areas of the hotel, focusing on emerging trends within the industry:
• Rooms
• Food and Beverage
• Conferencing
• Revenue
The prospectus must be submitted in compliance with the following:
1. Consider the performance of the hotel over the last 5 years to formulate projections for the next 5 years, ensuring that opportunities for growth and emerging trends are discussed.
2. Must be presented in report format of 2000 words in length (±10%).
3. The report must be uploaded to the learning portal. No email or hard copies will be accepted.
4. The report will be due on Sunday of Week 10 at 11:55pm
5. A minimum of 10 references (minimum 6 academic & minimum 4 other sources) must be used. These should be referenced in the Harvard style, both in-text and in a reference list. References to ‘Wikipedia’ or similar unsubstantiated sources will not be accepted.
6. Extensions cannot be granted by the lecturer after the submission date. In the event of serious illness or unusual circumstances, a student may apply for Special Consideration in accordance with the rules and regulations governing this application, but it is important that such requests be made as soon as the circumstance is known.
HAT201A Project Marking Schedule
Student Name(s):
Criteria Marks Fail
( 50%) Pass (50-64%) Credit (65-74%) Distinction (75-84%) High
Distinction
(85-100%)
Introduction:
• Overview of the hotel, facilities and chosen location 15
Current Business Landscape:
• Overview of financial position of the hotel at the beginning of the simulation.
• Overview of the current financial position of the hotel
• Explanation of the strategies implemented that contributed to the hotel’s current position. What worked and what did not work.
• Outline of the changes in the major financial indicators.
• Comparison of hotel’s current financial position to recent & relevant industry benchmarks 30
Future Proof – 5 Year Growth Strategy:
• Financial targets for the next 5 years identified, focusing on the outlined key growth areas.
• Appropriate emerging trends discussed and addressed by strategies
• Suitable & feasible strategies proposed for each key growth area
• Strategies are relevant to the overall growth strategy of the hotel.
• Risks to success of strategies identified and contingencies suggested
• Investment amount OR sale price
proposed & justified
• Financial incentives to encourage investment/purchase proposed (e.g.
ROI, , pay-back period, % of profits, etc.) 40
Report format and presentation:
• Clear and logical structure
• Evidence of adequate depth and breadth of research
• Academic & theoretical justification
• Referencing (Harvard style)
• Spelling, grammar, flow 15
Total Marks 100
- Assignment status: Resolved by our Writing Team
.To demonstrate knowledge of broad business principles with depth of understanding of at least one business discipline
ASSESSMENT BRIEF 3
COURSE: Bachelor of Business / Bachelor of Accounting
Unit: Organisational Behaviour
Unit Code: B01OGBH201
Type of Assessment: Assessment 3 – Annotated Bibliography
Length/Duration: Week 9
Course Learning
Outcomes addressed: 1)To demonstrate knowledge of broad business principles with depth of understanding of at least one business discipline
3)To develop the skills to demonstrate a broad understanding of business principles and demonstrate depth in at least one discipline
Unit Learning
Outcomes addressed: 1)Explain the main contemporary theories and concepts in organisational behaviour
Submission Date: Week 9
Assessment Task: Individual written annotated bibliography of 2000 words
Total Mark: 100 marks
Weighting: 25%
Students are advised that any submissions past the due date without an approved extension or without approved extenuating circumstances incurs a 5% penalty per calendar day, calculated from the total mark
E.g. a task marked out of 40 will incur a 2 mark penalty per calendar day.
More information, please refer to (Documents Student Policies and Forms POLICY – Assessment Policy & Procedures – Login Required)
ASSESSMENT DESCRIPTION:
Annotated Bibliography – 10 citations
An annotated bibliography is a list of citations to books, articles and documents. Each citation is followed by a brief paragraph describing your understanding and evaluation of the article and annotations.
In order to do the annotated bibliography, individual student must choose one of the topics below relating to Organisational Behaviour. Then you are required to read 10 articles and summarise your understanding of each article. Students are required to search and select the journal and magazine articles in EBSCO or related sources. The annotated bibliography should be about 2000 words. The title/name of each of the 10 journal or magazine articles should be clearly indicated such name of the magazine or journal, its author, title of the article and date of publication.
The 12 topics to choose from as follows;
1) Change Management
2) Team and Teamwork
3) Conflict in organisations
4) Power and politics
5) Organisational structure
6) Organisational culture
7) Personalities in organisation
8) Measurement of attitudes and perception in organisations
9) Diversity at Workplace
10) Motivation and its theories
11) Decision making mechanism in organisation 12) Communication in workplace.
Only 1 topic is to be selected for the annotated bibliography assignment. Students whose annotated bibliography’s assignment contain two or more topics will be penalised for not adhering to the instruction.
ASSESSMENT SUBMISSION:
The Annotated Bibliography for all students is due in Week 9. The key sections to be included should be written in accordance with the guidelines for writing essays. Your essay must include:
• Reference from academic journals supporting your argument.
• Correct argument essay structure. Refer to the Academic Learning Skills handout on Essay writing.
• Harvard referencing for any sources you use. Refer to the Academic Learning Skills handout on Referencing.
• A minimum of 10 academic references (including the text book).
Please see Academic Learning skills staff for assistance with this, or any assignment. They can help you with understanding the task, draft checking, structure, referencing and other assignment-related matters
THE ASSIGNMENT MUST BE SUBMITTED ONLINE IN MOODLE. ALL MATERIALS MUST BE SUBMITTED
ELECTRONICALLY IN MICROSOFT WORD FORMAT. OTHER FORMATS (E.G., PDF OR MAC FILE) MAY NOT
BE READABLE BY MARKERS. PLEASE BE AWARE THAT ANY ASSESSMENTS SUBMITTED IN OTHER FORMATS WILL BE CONSIDERED LATE AND WILL LOSE MARKS UNTIL IT IS PRESENTED IN MS WORD. NO PAPER BASED OR HARDCOPY SUBMISSION WILL BE ACCEPTED.
OUR ACADEMIC LEARNING SUPPORT (ALS) TEAM WOULD BE HAPPY TO HELP YOU WITH
UNDERSTANDING THE TASK AND ALL OTHER ASSESSMENT-RELATED MATTERS. FOR ASSISTANCE AND
TO BOOK ONE-ON-ONE MEETING PLEASE EMAIL ONE OF OUR ALS COORDINATORS (SYDNEY ALS_SYD@KENT.EDU.AU; MELBOURNE ALS_MELB@KENT.EDU.AU ). FOR ONLINE HELP AND SUPPORT PLEASE CLICK THE FOLLOWING LINK AND NAVIGATE ACADEMIC LEARNING SUPPORT IN MOODLE. HTTP://MOODLE.KENT.EDU.AU/KENTMOODLE/COURSE/VIEW.PHP?ID=5
MARKING GUIDE (RUBRIC):
Marking Criteria Lecturer Expectation Marks Comments
Research Make good use of sources to support ideas to write the annotated bibliography 20 Students should research extensively on the reading materials
Information The information are relevant 30 Information can come from journal articles, business magazines and textbooks
Structure Topics and materials ae conveyed smoothly 20 The structure of the essay should have an introduction, body and conclusion
Language
Presentation Good standard of writing 20 Attention should be paid to punctuation, grammar and spelling.
Referencing Good attempt of reference sources 10 Keep internet based
references to a minimum
GENERAL NOTES FOR ASSIGNMENTS
Assignments should usually incorporate a formal introduction, main points and conclusion, and will be fully referenced including a reference list.
The work must be fully referenced with in-text citations and a reference list at the end. We strongly recommend you to refer to the Academic Learning Skills materials available in the Moodle. For details please click the link http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5 and download the file “Harvard Referencing Workbook”. Appropriate academic writing and referencing are inevitable academic skills that you must develop and demonstrate.
We recommend a minimum of FIVE references, unless instructed differently by your lecturer. Unless specifically instructed otherwise by your lecturer, any paper with less than FIVE references may be failed. Work that includes sources that are not properly referenced according to the “Harvard Referencing Workbook” will be penalised.
Marks will be deducted for failure to adhere to the word count – as a general rule you may go over or under by 10% than the stated length.
GENERAL NOTES FOR REFERENCING
High quality work must be fully referenced with in-text citations and a reference list at the end. We recommend you work with your Academic Learning Support (ALS) site (http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5) available in Moodle to ensure that you reference correctly.
References are assessed for their quality. You should draw on quality academic sources, such as books, chapters from edited books, journals etc. Your textbook can be used as a reference, but not the lecturer notes. We want to see evidence that you are capable of conducting your own research. Also, in order to help markers determine students’ understanding of the work they cite, all in-text references (not just direct quotes) must include the specific page number/s if shown in the original. Before preparing your assignment or own contribution, please review this ‘YouTube’ video by clicking on the following link: Plagiarism: How to avoid it
PLAGIARISM: HOW TO AVOID IT
You can search for peer-reviewed journal articles, which you can find in the online journal databases and which can be accessed from the library homepage. Wikipedia, online dictionaries and online encyclopaedias are acceptable as a starting point to gain knowledge about a topic, but should not be overused – these should constitute no more than 10% of your total list of references/sources. Additional information and literature can be used where these are produced by legitimate sources, such as government departments, research institutes such as the NHMRC, or international organisations such as the World Health Organisation (WHO). Legitimate organisations and government departments produce peer reviewed reports and articles and are therefore very useful and mostly very current. The content of the following link explains why it is not acceptable to use nonpeer reviewed websites: Why can't I just Google? (thanks to La Trobe University for this video).
COURSE: Bachelor of Business / Bachelor of Accounting
Unit: Organisational Behaviour
Unit Code: B01OGBH201
Type of Assessment: Assessment 3 – Annotated Bibliography
Length/Duration: Week 9
Course Learning
Outcomes addressed: 1)To demonstrate knowledge of broad business principles with depth of understanding of at least one business discipline
3)To develop the skills to demonstrate a broad understanding of business principles and demonstrate depth in at least one discipline
Unit Learning
Outcomes addressed: 1)Explain the main contemporary theories and concepts in organisational behaviour
Submission Date: Week 9
Assessment Task: Individual written annotated bibliography of 2000 words
Total Mark: 100 marks
Weighting: 25%
Students are advised that any submissions past the due date without an approved extension or without approved extenuating circumstances incurs a 5% penalty per calendar day, calculated from the total mark
E.g. a task marked out of 40 will incur a 2 mark penalty per calendar day.
More information, please refer to (Documents Student Policies and Forms POLICY – Assessment Policy & Procedures – Login Required)
ASSESSMENT DESCRIPTION:
Annotated Bibliography – 10 citations
An annotated bibliography is a list of citations to books, articles and documents. Each citation is followed by a brief paragraph describing your understanding and evaluation of the article and annotations.
In order to do the annotated bibliography, individual student must choose one of the topics below relating to Organisational Behaviour. Then you are required to read 10 articles and summarise your understanding of each article. Students are required to search and select the journal and magazine articles in EBSCO or related sources. The annotated bibliography should be about 2000 words. The title/name of each of the 10 journal or magazine articles should be clearly indicated such name of the magazine or journal, its author, title of the article and date of publication.
The 12 topics to choose from as follows;
1) Change Management
2) Team and Teamwork
3) Conflict in organisations
4) Power and politics
5) Organisational structure
6) Organisational culture
7) Personalities in organisation
8) Measurement of attitudes and perception in organisations
9) Diversity at Workplace
10) Motivation and its theories
11) Decision making mechanism in organisation 12) Communication in workplace.
Only 1 topic is to be selected for the annotated bibliography assignment. Students whose annotated bibliography’s assignment contain two or more topics will be penalised for not adhering to the instruction.
ASSESSMENT SUBMISSION:
The Annotated Bibliography for all students is due in Week 9. The key sections to be included should be written in accordance with the guidelines for writing essays. Your essay must include:
• Reference from academic journals supporting your argument.
• Correct argument essay structure. Refer to the Academic Learning Skills handout on Essay writing.
• Harvard referencing for any sources you use. Refer to the Academic Learning Skills handout on Referencing.
• A minimum of 10 academic references (including the text book).
Please see Academic Learning skills staff for assistance with this, or any assignment. They can help you with understanding the task, draft checking, structure, referencing and other assignment-related matters
THE ASSIGNMENT MUST BE SUBMITTED ONLINE IN MOODLE. ALL MATERIALS MUST BE SUBMITTED
ELECTRONICALLY IN MICROSOFT WORD FORMAT. OTHER FORMATS (E.G., PDF OR MAC FILE) MAY NOT
BE READABLE BY MARKERS. PLEASE BE AWARE THAT ANY ASSESSMENTS SUBMITTED IN OTHER FORMATS WILL BE CONSIDERED LATE AND WILL LOSE MARKS UNTIL IT IS PRESENTED IN MS WORD. NO PAPER BASED OR HARDCOPY SUBMISSION WILL BE ACCEPTED.
OUR ACADEMIC LEARNING SUPPORT (ALS) TEAM WOULD BE HAPPY TO HELP YOU WITH
UNDERSTANDING THE TASK AND ALL OTHER ASSESSMENT-RELATED MATTERS. FOR ASSISTANCE AND
TO BOOK ONE-ON-ONE MEETING PLEASE EMAIL ONE OF OUR ALS COORDINATORS (SYDNEY ALS_SYD@KENT.EDU.AU; MELBOURNE ALS_MELB@KENT.EDU.AU ). FOR ONLINE HELP AND SUPPORT PLEASE CLICK THE FOLLOWING LINK AND NAVIGATE ACADEMIC LEARNING SUPPORT IN MOODLE. HTTP://MOODLE.KENT.EDU.AU/KENTMOODLE/COURSE/VIEW.PHP?ID=5
MARKING GUIDE (RUBRIC):
Marking Criteria Lecturer Expectation Marks Comments
Research Make good use of sources to support ideas to write the annotated bibliography 20 Students should research extensively on the reading materials
Information The information are relevant 30 Information can come from journal articles, business magazines and textbooks
Structure Topics and materials ae conveyed smoothly 20 The structure of the essay should have an introduction, body and conclusion
Language
Presentation Good standard of writing 20 Attention should be paid to punctuation, grammar and spelling.
Referencing Good attempt of reference sources 10 Keep internet based
references to a minimum
GENERAL NOTES FOR ASSIGNMENTS
Assignments should usually incorporate a formal introduction, main points and conclusion, and will be fully referenced including a reference list.
The work must be fully referenced with in-text citations and a reference list at the end. We strongly recommend you to refer to the Academic Learning Skills materials available in the Moodle. For details please click the link http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5 and download the file “Harvard Referencing Workbook”. Appropriate academic writing and referencing are inevitable academic skills that you must develop and demonstrate.
We recommend a minimum of FIVE references, unless instructed differently by your lecturer. Unless specifically instructed otherwise by your lecturer, any paper with less than FIVE references may be failed. Work that includes sources that are not properly referenced according to the “Harvard Referencing Workbook” will be penalised.
Marks will be deducted for failure to adhere to the word count – as a general rule you may go over or under by 10% than the stated length.
GENERAL NOTES FOR REFERENCING
High quality work must be fully referenced with in-text citations and a reference list at the end. We recommend you work with your Academic Learning Support (ALS) site (http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5) available in Moodle to ensure that you reference correctly.
References are assessed for their quality. You should draw on quality academic sources, such as books, chapters from edited books, journals etc. Your textbook can be used as a reference, but not the lecturer notes. We want to see evidence that you are capable of conducting your own research. Also, in order to help markers determine students’ understanding of the work they cite, all in-text references (not just direct quotes) must include the specific page number/s if shown in the original. Before preparing your assignment or own contribution, please review this ‘YouTube’ video by clicking on the following link: Plagiarism: How to avoid it
PLAGIARISM: HOW TO AVOID IT
You can search for peer-reviewed journal articles, which you can find in the online journal databases and which can be accessed from the library homepage. Wikipedia, online dictionaries and online encyclopaedias are acceptable as a starting point to gain knowledge about a topic, but should not be overused – these should constitute no more than 10% of your total list of references/sources. Additional information and literature can be used where these are produced by legitimate sources, such as government departments, research institutes such as the NHMRC, or international organisations such as the World Health Organisation (WHO). Legitimate organisations and government departments produce peer reviewed reports and articles and are therefore very useful and mostly very current. The content of the following link explains why it is not acceptable to use nonpeer reviewed websites: Why can't I just Google? (thanks to La Trobe University for this video).
- Assignment status: Resolved by our Writing Team
.Based on the online clips and the theories they cover, critically evaluate their relevance to the Higher Education industry over the past 30 years
Individual Assignment Requirements
Assessment Criteria
Suggested word limit: 1000 words (±10%)
Component Weighting: 20%
Due Date: 5pm Friday Week 6
Submission format: Soft copy of a Word.docx to be uploaded on Blackboard through 'Assignments and due dates' menu
Important Please note:
1. Any assignments where plagiarism or collusion is detected will be awarded a mark of zero. You will need to contact your tutor if you wish to discuss this.
2. Failure to upload the correct document or format to the assessment link will result in late penalties being applied to documents which are later submitted for marking of that assignment.
3. SafeAssign takes at least 24 hours to return a report. If you wish to check your assignment prior to submission, please allow plenty of time to use the self-check before the final submission deadline arrives; SafeAssign not returning a self-check report WILL NOT be considered a valid reason for an extension.
Assessment Description
For weeks 3, 4 and 5, e-Learning materials have been uploaded to Blackboard (see 'E-learning Activities' menu for these weekly activities) for review and application.
Based on the online clips and the theories they cover, critically evaluate their relevance to the Higher Education industry over the past 30 years. To support your evaluation, for each clip provide specific examples of organisations in the HE Industry which have been successful in their application of these theories, and others who have not.
HI6006 Competitive Strategy - Trimester 3 2017 1
Recommended Structure
For each theory (300 words):
• Provide a brief description of the theory and its relevance to the HE Sector.
• Provide an example of where an organisation/institution has successfully adopted a strategy aligned to that particular clip and an example of where an organisation has not been successful, missed an opportunity or would have benefitted from taking a different approach.
• Your report requires an introduction and conclusion
Assessment Guidelines
Students should consult the marking rubric (see below) to see exactly what is required and how your assignment will be marked.
You should enrich this assignment with ideas from other materials such as journal articles. This additional research will be necessary to obtain the best marks.
All ideas in the report must be referenced using Harvard Referencing (intext citations and full references at the back).
HI6006 Competitive Strategy - Trimester 3 2017 2
Group Report
Fail Pass Credit Distinction High Distinction
Application of selected theory to industry sector and evidence of synthesis
(8 marks) No evidence of any synthesis between argument, theory and/or
examples
Limited evidence of synthesis between argument, theory and/or
examples
Some evidence of synthesis between argument, theory and/or examples within defined
context
Clear evidence of synthesis between argument, theory and/or examples within context. Contextual issues have been identified and discussed Clear evidence of synthesis between argument, theory and/or examples within context. Contextual issues have been identified, discussed and critically evaluated
Quality of argument / Use of theory with examples (6 marks)
No justification of opinions or position taken. Unsupported by
theory and/or examples.
Limited argument supported by seminal theory and/or
examples
Clear argument supported by relevant theories. Examples used to support
and explore argument
Clear, balanced argument supported by a broad range of relevant theories. Theories and examples
evaluated and selection justified
Clear, balanced evaluative argument supported by a broad range of relevant theories.
Theories and examples critically evaluated and selection justified
Quality and justification
of conclusions
(2 marks)
No conclusion or conclusion unsupported by argument
Safe and predictable conclusions that answer the question.
Some evidence of original thought and insight.
Good evidence of original thought and insight. Introduction of innovative models /theories Good evidence of original thought and insight.
Development and evaluation
of innovative models
/theories
Quantity and quality and presentation of references using Harvard Referencing throughout including in-text citations
(2 marks)
Only 0, 1 or 2 relevant references given.
Referencing is unclear. At least 3 relevant references. Referencing mostly clear but inconsistent. At least 5 relevant references given, mainly drawn from provided sources e.g lectures. Clear systematic referencing of all sources. throughout the report. At least 7 relevant
references including at least 5 from own research including page no’s for all articles Bibliography includes at least 10 relevant references from good sources i.e. journals rather than internet/social media. Very clearly presented.
Professional Report
Formatting, Structure and
approach (2 marks)
Poorly presented, no apparent structure and/or confused writing style Limited attempt at formatting, Well structured, clear writing style Page numbering, front cover, bibliography with some attempt at formatting. Well structured, focus explicit and clear, style appropriate Good attempt at report formatting incorporating all elements at credits level. Clear focus, structure and style used to emphasise discussion Excellent attempt at formatting report. Focus clear and justified, structure and style used to emphasise argument and discussion
Assessment Criteria
Suggested word limit: 1000 words (±10%)
Component Weighting: 20%
Due Date: 5pm Friday Week 6
Submission format: Soft copy of a Word.docx to be uploaded on Blackboard through 'Assignments and due dates' menu
Important Please note:
1. Any assignments where plagiarism or collusion is detected will be awarded a mark of zero. You will need to contact your tutor if you wish to discuss this.
2. Failure to upload the correct document or format to the assessment link will result in late penalties being applied to documents which are later submitted for marking of that assignment.
3. SafeAssign takes at least 24 hours to return a report. If you wish to check your assignment prior to submission, please allow plenty of time to use the self-check before the final submission deadline arrives; SafeAssign not returning a self-check report WILL NOT be considered a valid reason for an extension.
Assessment Description
For weeks 3, 4 and 5, e-Learning materials have been uploaded to Blackboard (see 'E-learning Activities' menu for these weekly activities) for review and application.
Based on the online clips and the theories they cover, critically evaluate their relevance to the Higher Education industry over the past 30 years. To support your evaluation, for each clip provide specific examples of organisations in the HE Industry which have been successful in their application of these theories, and others who have not.
HI6006 Competitive Strategy - Trimester 3 2017 1
Recommended Structure
For each theory (300 words):
• Provide a brief description of the theory and its relevance to the HE Sector.
• Provide an example of where an organisation/institution has successfully adopted a strategy aligned to that particular clip and an example of where an organisation has not been successful, missed an opportunity or would have benefitted from taking a different approach.
• Your report requires an introduction and conclusion
Assessment Guidelines
Students should consult the marking rubric (see below) to see exactly what is required and how your assignment will be marked.
You should enrich this assignment with ideas from other materials such as journal articles. This additional research will be necessary to obtain the best marks.
All ideas in the report must be referenced using Harvard Referencing (intext citations and full references at the back).
HI6006 Competitive Strategy - Trimester 3 2017 2
Group Report
Fail Pass Credit Distinction High Distinction
Application of selected theory to industry sector and evidence of synthesis
(8 marks) No evidence of any synthesis between argument, theory and/or
examples
Limited evidence of synthesis between argument, theory and/or
examples
Some evidence of synthesis between argument, theory and/or examples within defined
context
Clear evidence of synthesis between argument, theory and/or examples within context. Contextual issues have been identified and discussed Clear evidence of synthesis between argument, theory and/or examples within context. Contextual issues have been identified, discussed and critically evaluated
Quality of argument / Use of theory with examples (6 marks)
No justification of opinions or position taken. Unsupported by
theory and/or examples.
Limited argument supported by seminal theory and/or
examples
Clear argument supported by relevant theories. Examples used to support
and explore argument
Clear, balanced argument supported by a broad range of relevant theories. Theories and examples
evaluated and selection justified
Clear, balanced evaluative argument supported by a broad range of relevant theories.
Theories and examples critically evaluated and selection justified
Quality and justification
of conclusions
(2 marks)
No conclusion or conclusion unsupported by argument
Safe and predictable conclusions that answer the question.
Some evidence of original thought and insight.
Good evidence of original thought and insight. Introduction of innovative models /theories Good evidence of original thought and insight.
Development and evaluation
of innovative models
/theories
Quantity and quality and presentation of references using Harvard Referencing throughout including in-text citations
(2 marks)
Only 0, 1 or 2 relevant references given.
Referencing is unclear. At least 3 relevant references. Referencing mostly clear but inconsistent. At least 5 relevant references given, mainly drawn from provided sources e.g lectures. Clear systematic referencing of all sources. throughout the report. At least 7 relevant
references including at least 5 from own research including page no’s for all articles Bibliography includes at least 10 relevant references from good sources i.e. journals rather than internet/social media. Very clearly presented.
Professional Report
Formatting, Structure and
approach (2 marks)
Poorly presented, no apparent structure and/or confused writing style Limited attempt at formatting, Well structured, clear writing style Page numbering, front cover, bibliography with some attempt at formatting. Well structured, focus explicit and clear, style appropriate Good attempt at report formatting incorporating all elements at credits level. Clear focus, structure and style used to emphasise discussion Excellent attempt at formatting report. Focus clear and justified, structure and style used to emphasise argument and discussion
- Assignment status: Resolved by our Writing Team
.
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